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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability

Are you struggling to set boundaries with your team and hold expectations? This is a common struggle for business owners. If you find yourself having the same conversations over and over with your team members just to see nothing change, this episode is for you! We are diving into practical ways to set boundaries and hold expectations for them, along with the challenge of the tough conversations you need to have with team members who criticize your choices as the leader and business owner. Join us to learn more!

As part of our support to help you uplevel your team, we have a very exciting opportunity coming up very soon. It's called Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Why solutions only come when we challenge our existing beliefs and thought patterns
  • Why it is critical to clarify expectations with your team members and be specific about each person’s role and daily/weekly responsibilities
  • How to start by identifying the most problematic team member and begin weekly one-to-one conversations to clarify expectations (Refer to Episode 271, How to Deal with an Underperforming Team Member.)
  • How to recognize an uncoachable team member
  • How to implement performance reviews and performance improvement plans with a clear stopping point in mind for a team member who isn’t hitting expectations within 4-6 weeks
  • How to deal with longtime team members who criticize your leadership decisions and create a toxic culture
  • How to ask for feedback and identify it as “healthy” or “toxic”
  • How to talk to your team about profitability and their role in the company’s success; get your copy of our Guide To Talking To Your Team About Profit!

Links and Resources:

Mentioned in this episode: Episode 271, How to Deal with an Underperforming Team Member.)

Coming soon: Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today!

Get your copy of A Guide To Talking To Your Team About Profit!

Sign up today for the Dream Manager Program! Retain, grow, and deeply engage your A-players with one of the most unique and holistic benefits you can provide your team members. The program begins February 21st!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better

Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today!

Join the Tap the Potential Community on Mighty Networks:

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the

Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.