Life-Changing Business Transformations
STARTS HERE
WHO WE SERVE
OUR CLIENTS ARE LIFE-LONG
LEARNERS WHO
- Seek out the best practices for growing their business,
Value shortening their learning curve by learning from other entrepreneurs’ experiences - Enjoy sharing with, supporting, and helping other entrepreneurs on their journey
- Thrive in a community of like-minded entrepreneurs who are as invested in one another's success as they are in their own.
- Take pride in growing businesses integral to their local economy, while providing team members with opportunities to improve their circumstances.
- Strive to be an ‘Employer of Choice' and are committed to creating a Great Place to Work by integrating coaching into their culture and tapping the strengths of team members.
- Among their peers, our clients are regarded as industry leaders, yet are down-to-earth, approachable, and willing to lend a helping hand.
WHAT CAN WE DO FOR YOU?
What’s keeping you awake at night? From employee problems… …to working ’round the clock struggling to keep up with the demands of a growing business …to cash flow or profitability issues… …to customer problems… …you name it. If it’s happening in your business and it’s causing you stress, we’re here to help!
BUT…we don’t stop there. We empower business owners to THRIVE. We address all areas of your life.
WE TEACH OUR CLIENTS HOW TO
- Attract and keep SUPER-STAR employees, no matter how challenging your circumstances (without having to spend a fortune on recruiting and pay incentives!)
- Attract the best, most IDEAL customers for your business and serve the heck out of them, while
- Slash marketing costs and
- Dramatically increase your profit
MEET THE TAP THE POTENTIAL FAMILY
Leader – Task
What Does Dr. Sabrina’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is Leader-Task:
- Planning and organization are keys to a job well done.
- Time is important, so let’s get to the point.
- What’s the bottom line? Cost and benefits?
- Let’s do the job right and completely.
- I’m dependable and I expect you to be as well.
Fun Facts
- Sabrina completed her PhD before the age of 30.
- Sabrina is a single mother of two girls. She runs her business in 25 hours per week (most weeks).
- Sabrina will not roll out any service to her clients without first experiencing success with it in her own business. She walks the talk!
- Sabrina consumes business training and audiobooks while knitting. Her stash of luxury yarn is her favorite Key Performance Indicator.
- Dr. Sabrina loves sending our clients on a 4 Week Vacation® while their businesses and teams thrive!
Meet Dr. Sabrina
The Business Psychologist
Dr. Sabrina Starling, The Business Psychologist and author of the How To Hire The Best series and The 4 Week Vacation® is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. After the first year in our Better Business, Better Life™ coaching program, our clients have more time for what matters most and more money in their bank account than ever before. Many are working on their own 4 Week Vacations!
Never one to accept status quo or back down from a challenge, Dr. Starling’s How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her client's growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating great places to work with thriving coaching cultures and highly engaged team members working from strengths.
With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment: your team members.
Dr. Starling lives in Alexandria, Louisiana, with her two daughters at her home, the Entrepreneurs Retreat Center. There she hosts the annual Breakthroughs on the Bayou Retreats for the Tap the Potential family of business owners. She is a popular speaker for local, state, and national organizations and industry. When she is not writing, speaking, or coaching, she enjoys traveling, gardening, and knitting.
Visit www.TapThePotential.com to learn more about the life-changing transformations Dr. Sabrina and her team bring overworked business owners. Tune in weekly to the Profit by Design podcast as Dr. Sabrina, bring you tips, tools, and strategies to grow a sustainably profitable business that allows you to live the lifestyle you desire.
People – Leader
What Does Melissa’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is People – Leader:
- The big picture – how the overall organization is affected – is my focus.
- I value loyalty, team spirit and closeness with others.
- I enjoy seeing others grow and want to motivate them to excel.
- Winning is important to me (and I would like to see the whole team win).
- Let’s enjoy our jobs – all work and no play makes for a dull workplace.
- I prefer to resolve conflict openly and diplomatically.
Fun Facts
- Melissa and her husband founded a 501(c)(3) organization, Patriots Cove, which provides outdoor events for veterans and first responders, and respite retreats for their caregivers on their 30-acre refuge in Pennsylvania.
- She is the Elizabeth Dole Foundation Fellow for Pennsylvania advocating for the needs of military caregivers. She is a speaker for the military community, often found at military bases, including the Pentagon, organizations, and media outlets.
- Melissa created a remote work course free for military spouses and caregivers, teaching them how to work from home to contribute to their family's finances.
- When she isn’t serving her community or coaching, Melissa enjoys painting, reading, and spending time with her family.
Meet Melissa
Lead Strategist
Melissa Swire is a Certified Life Coach, Certified Director of Operations and Marketing, and has worked for Tap the Potential since 2019. She served as a corporate Director of Operations for 18 years and had to pivot her career after her husband was injured in Iraq serving our country. She instantly became the breadwinner for her family, yet also needed the flexibility to be a full-time caregiver for her husband. Lovingly often referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. Melissa opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. She sought after the sweet spot of her business, and made another pivot.
Recognizing the need of small business owners to free up their time and develop systems for their business, she embraced the role of a business strategist. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most. As a Certified Pumpkin Plan Strategist, she helps business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally.
Melissa thrives in helping leaders see their potential, think outside of the box, and dream big! Her training as a Chief Question Officer empowers her to bring out the best thinking, collaboration, action, and results using the Q-Work Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.
Her favorite thing about working with Tap the Potential is hearing testimonials from our clients sharing how our Better Business, Better Life coaching program has helped them show up better in life and with their families. (And getting to work with the best.team.ever.)!
Task – People
What Does Dona’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is Task – People:
- I value harmony, closeness, loyalty and dependability, and I like helping others.
- I like routine and structure, and it helps me to know what is expected of me to do my job well.
- It makes things easier when changes to our work environment — products, policies, personnel, or procedures — are communicated step-by-step.
- Being recognized for my contributions to the team motivates me to continue to work hard.
- I prefer to resolve differences diplomatically.
Meet Dona
Client Concierge
Dona Krebs is a friendly, familiar voice to our clients, ensuring everything runs smoothly and assisting our clients in accessing all the resources we offer at Tap the Potential. Dona is the owner/Virtual Assistant of V.A. Synergy founded in 2007. V.A. Synergy provides professional executive level administrative support to entrepreneurs, virtually. She brings over two decades of senior-level administrative experience from the corporate environment to the virtual table. Additionally, Dona is a graduate of a rigorous 20-week program from Assist University as a professionally-trained Virtual Assistant. Dona works with solopreneurs and small business owners. Technology allows her to conduct business on their behalf as if she were actually in their office, eliminating all geographic boundaries. Her motto and goal is to bring balance back into her clients' life, strategically.
Fun Facts
- Dona and Dr. Sabrina have been working together since 2008.
- Dona is a self-taught, made-from-scratch baker and one of her most dedicated customers is her dentist.
- Occasionally, Dona enjoys putting on her event-planning hat to cater small private events.
- Yes, my first name is spelled with 1 ‘n’. My father’s name is Donald; I was the first born child and I was a girl; so parental creativity gave me my name…Dona.
Task – People
What Does Kaitlyn’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is Task – People:
- I value harmony, closeness, loyalty and dependability, and I like helping others.
- I like routine and structure, and it helps me to know what is expected of me to do my job well.
- It makes things easier when changes to our work environment — products, policies, personnel, or procedures — are communicated step-by-step.
- Being recognized for my contributions to the team motivates me to continue to work hard.
- I prefer to resolve differences diplomatically.
Fun Facts
- Kaitlyn's favorite quote is to “be the change you wish to see in the world.” She loves empowering servant-hearted leaders and social entrepreneurs to bring their visions to life. Her greatest passion is to be of service to others and help people reach their full potential.
Meet Kaitlyn
Success Concierge
Kaitlyn Beaver is a Certified Question Thinking Officer, Certified Executive Assistant and Certified Director of Operations. For 6+ years, Kaitlyn has enjoyed positions in non-profit leadership, workforce development, consulting and marketing supporting organizations and entrepreneurs making a positive impact in their communities.
While working closely with entrepreneurs, she has seen how burnout, employee disengagement, outdated systems, and toxic workplaces can negatively impact their organization’s profitability, infrastructure, and growth. After years of supporting non-profit leaders, it became her passion to equip them with the tools and support they need to focus on what matters most- the people they’re serving.
Kaitlyn has years of experience as a Career Coach and Digital Media Producer for a national workforce development company. She recognizes the need for ongoing education, training and development to curate a positive workplace culture, retain top talent, and inspire innovative solutions to problems. She has first-hand experience building small but mighty teams, providing training needed for success, and cultivating a collaborative culture.
Kaitlyn thrives in helping leaders identify their goals and connect them with right resources and coaching they need to achieve personal and professional success. Her mission to put people first, make an impact, and lead with curiosity helps leaders tap into their potential and acheive desired outcomes for their life and business.
Her favorite thing about Tap the Potential is getting to see the impact leaders are making within their families, businesses and communities. She loves seeing our consulting team in action, making a difference in the lives of others.
People – Free Spirit
Meet Carson
Success Concierge
I love Tap the Potential because it gives me the opportunity to help small businesses every single day. My job allows me to connect, learn, and understand people from all industries and walks of life which inspires and fascinates me every day. I think everyone should have fun at work because people who are enjoyable to work with are those who enjoy their time working! And, I believe Tap the Potential helps make that happen.
Fun Facts
- I was a competitive Irish dancer for 8 years
- I used to work as a kid’s party prince
- I recently graduated from SCAD with a BFA in Performing Arts and a Casting Minor
- Obsessed with British Period Dramas
- Currently studying to achieve a second BFA in Interior Design!
What Does Carson’s Peoplemap™ Profile Reveal About Him?
Here’s What's Important To Someone Who Is People – Free Spirit:
- I like to be warm and open to everyone I meet
- I love being creative and having space for unconventional approaches to situations
- I believe we all work our hardest when the work is fun
- I love to think on my feet, improv-ing my way through situations
- I have a hard time keeping encounters surface level… I love watching people grow! It teaches me how to do the same
People – Task
What Does Heather’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is People – Task:
- I thrive on being friendly and helpful and enjoy developing close relationships.
- Getting the job done and getting the job done right is an important
priority for me. - I enjoy being organized and checking things off my list.
- I love being of service to others and supporting our TTP Team.
Meet Heather
Executive Assistant
Heather is an Executive Assistant who recently started her freelance business in 2021. She provides virtual executive-level administrative support and online community management for entrepreneurs. She is a military spouse who brings over two decades of senior-level administrative experience supporting high-level military and civilian executives in the Department of Defense as both a contractor and a civilian team member. She has held various volunteer leadership roles with military family groups and steering committees championing their causes and ensuring they were educated and supported at every phase of the lifestyle.
Heather's business motto is: “Servant Leader to the Servant Leader.” She wholeheartedly believes in servant leadership and is drawn to others who live that motto as well.
Fun Facts
Heather is the proud momma of two pitbull puppies, Apollo and Ares
Heather loves traveling with her husband, especially by RV or motorcycle
Over the last 12 years, Heather has moved five times due to military moves. Thankfully her husband is retiring, and they hope to be settled for a while in Northeast Ohio.
Free Spirit – People
What Does Amy’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is Free Spirit – People:
- I am fun-loving and seek harmony in all that I do
- I am intuitive and consider it one of my superpowers
- Facilitating others' growth brings me lots of joy
- I am great at problem-solving in a crisis
- Personal freedom is my number one value
- I see life as offering myriads of opportunities and experiences
Meet Amy
Integrator
Amy D. Marie is the smooth operator behind the scenes of Tap The Potential. She is a certified online business manager, certified coach, and business strategist with a marketing background who has been helping businesses grow online since 2008.
As a business owner, Amy knows how important it is to have a business that supports your life #worksupportslife. She is passionate about the difference Tap The Potential is making in the entrepreneurial world and believes everyone should be taking a 4 week vacation.
Fun Facts
- Amy has taken a 4 week vacation and is getting ready to take her second one.
- Amy is a Disney lover and is currently living her best Disney life in Orlando, FL.
- She is a morning person who goes to bed dreaming of sipping on a nice big cup of coffee in the morning, actually, she doesn't sip it… she chews it.
Free Spirit – Leader
What Does Mary Ella’s Peoplemap™ Profile Reveal About Her?
Here’s What's Important To Someone Who Is Free Spirit – Leader:
- I can visualize the big picture and love to see it come to fruition in personalized and unique ways.
- I love to innovate organizational ideas and see them positively benefit the workplace.
- I thrive in overcoming obstacles in my work and personal life.
- I am constantly changing and adapting, finding new ways to grow as a person.
- I am always in the mood to have a good time, humor is my love language.
Meet Mary Ella
Intern
Growing up I spent a lot of time around my parents' flower shop and it has made me aware of the common denominator involved in achieving success – passion. At Tap the Potential I see firsthand how determined people are to help entrepreneurs succeed personally and professionally, which is something that I have always been interested in.
When observing dynamics at my parent’s shop, I noticed specifically how employees interacted and operated, how much they had an impact on my parents' lives, the shop's success, and how they contributed to the overall energy of the workplace. At Tap the Potential they truly have brought all the ideas I have been pondering for years about employee dynamics and company success to life.
The opportunity to watch and take note of how a firm operates has opened my eyes to the business world and my future. My ultimate goal is to help business owners achieve their goals in a healthy and efficient way. Acknowledging that with growth comes hardship, and watching the Tap the Potential coaches help clients is something that I am grateful to observe and passionate to do.
Fun Facts
Mary Ella is constantly adapting and developing new ideas to influence the work she is involved in.
She thrives in new environments.
She loves helping others solve problems, is quick on her feet, and loves to see organization and compatibility in the workplace.
She's a New Member Educator of Gamma Phi Beta at the University of Georgia.
Mary Ella is from a small town in Georgia where her parents own a local flower shop, Bussey’s Florist and Gift Inc.
She loves traveling and takes advantage of it every chance she gets.
WHAT’S IT LIKE TO DO BUSINESS WITH US?
These are our Immutable Laws. We live and breathe the following:
- Be a gift from your gifts
- Work supports life, not the other way around
- Lead with love
- Attract ideal clients and serve the heck out of them
- Walk the talk, even when it’s hard – (Mistakes are learning opportunities)
- Celebrate wins and intentionally do more of what works
- Choose optimism over doubt – always focus on what’s possible.
