Life-Changing Business Transformations




  • Seek out the best practices for growing their business,
    Value shortening their learning curve by learning from other entrepreneurs’ experiences
  • Enjoy sharing with, supporting, and helping other entrepreneurs on their journey
  • Thrive in a community of like-minded entrepreneurs who are as invested in one another's success as they are in their own.
  • Take pride in growing businesses integral to their local economy, while providing team members with opportunities to improve their circumstances.
  • Strive to be an ‘Employer of Choice' and are committed to creating a Great Place to Work by integrating coaching into their culture and tapping the strengths of team members.
  • Among their peers, our clients are regarded as industry leaders, yet are down-to-earth, approachable, and willing to lend a helping hand.


What’s keeping you awake at night? From employee problems… …to working ’round the clock struggling to keep up with the demands of a growing business …to cash flow or profitability issues… …to customer problems… …you name it. If it’s happening in your business and it’s causing you stress, we’re here to help!

BUT…we don’t stop there. We empower business owners to THRIVE. We address all areas of your life.


  • Attract and keep SUPER-STAR employees, no matter how challenging your circumstances (without having to spend a fortune on recruiting and pay incentives!)
  • Attract the best, most IDEAL customers for your business and serve the heck out of them, while
  • Slash marketing costs and
  • Dramatically increase your profit


Leader – Task

What Does Dr. Sabrina’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Leader-Task:

  • Planning and organization are keys to a job well done.
  • Time is important, so let’s get to the point.
  • What’s the bottom line? Cost and benefits?
  • Let’s do the job right and completely.
  • I’m dependable and I expect you to be as well.

Fun Facts

  • Sabrina completed her PhD before the age of 30.
  • Sabrina is a single mother of two girls. She runs her business in 25 hours per week (most weeks).
  • Sabrina will not roll out any service to her clients without first experiencing success with it in her own business. She walks the talk!
  • Sabrina consumes business training and audiobooks while knitting. Her stash of luxury yarn is her favorite Key Performance Indicator.
  • Dr. Sabrina loves sending our clients on 4-week vacations while their businesses and teams thrive!

Meet Dr. Sabrina

The Business Psychologist™

Dr. Sabrina Starling, The Business Psychologist® and author of the How To Hire The Best series and The 4 Week Vacation is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. After the first year in our Better Business, Better Life™ coaching program, our clients have more time for what matters most and more money in their bank account than ever before. Many are working on their own 4 Week Vacations!

Never one to accept status quo or back down from a challenge, Dr. Starling’s How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her client's growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating great places to work with thriving coaching cultures and highly engaged team members working from strengths.

With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment: your team members.

Dr. Starling lives in Alexandria, Louisiana, with her two daughters at her home, the Entrepreneurs Retreat Center. There she hosts the annual Breakthroughs on the Bayou Retreats for the Tap the Potential family of business owners. She is a popular speaker for local, state, and national organizations and industry. When she is not writing, speaking, or coaching, she enjoys traveling, gardening, and knitting.

Visit to learn more about the life-changing transformations Dr. Sabrina and her team bring overworked business owners.  Tune in weekly to the Profit by Design podcast as Dr. Sabrina and her co-host, Mike Bruno, bring you tips, tools, and strategies to grow a sustainably profitable business that allows you to live the lifestyle you desire.

Free Spirit – Task

What Does Darren’s Peoplemap™ Profile Reveal About Him?

Here’s What's Important To Someone Who Is Free Spirit-Task:

  • I like to flex my creativity and develop new solutions to old problems.
  • Tell me what I need to do, and then give me the freedom to do it.
  • I like technical material and I focus on precision and details.
  • Let me know my ideas are heard — I want to know that my contributions have merit.

Meet Darren

Success Team Lead

“I love learning about businesses and how they came to be a business. I love the stories of how the business is affecting the lives of people. Business is about more than money. It is about improving the lives of everyone involved. At Tap the Potential, we help businesses do that every day! At my core I believe, ‘Good People, Doing Good Business, is Good for the World!' Each business owner Tap the Potential helps improves their business, making it another great place to work. That is good for the owner's family, the employees, and the customers. That makes the world that much better!” Darren Hopman has an MBA in Business Management and Personal Finance and brings 20+ years of business management, finance and sales experience to the work he does with our clients.

Fun Facts

  • Darren’s greatest accomplishments are his marriage of 27 years and counting, five amazing children, and two irreplaceable grandchildren who make it all worth it.
  • When he’s not helping people improve their businesses or being a family man, he keeps his creative juices flowing with leatherwork and playing guitar.
  • In his younger years he was a football player, a wrestler, a Rugby player, and he’s always a Patriot, having served 4+ years in the United States Air Force.
  • Darren and his family enjoy camping, fishing and playing games together.

People – Leader

What Does Melissa’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is People – Leader:

Fun Facts

  • Melissa and her husband founded a 501(c)(3) organization, Patriots Cove, which provides outdoor events for veterans and first responders, and respite retreats for their caregivers on their 30-acre refuge in Pennsylvania.

  • She is the Elizabeth Dole Foundation Fellow for Pennsylvania advocating for the needs of military caregivers. She is a speaker for the military community, often found at military bases, including the Pentagon, organizations, and media outlets.

  • Melissa created a remote work course free for military spouses and caregivers, teaching them how to work from home to contribute to their family's finances. 

  • When she isn’t serving her community or coaching, Melissa enjoys painting, reading, and spending time with her family.

Meet Melissa

Lead Strategist

Melissa Swire is a Certified Life Coach, Certified Director of Operations and Marketing, and has worked for Tap the Potential since 2019. She served as a corporate Director of Operations for 18 years and had to pivot her career after her husband was injured in Iraq serving our country. She instantly became the breadwinner for her family, yet also needed the flexibility to be a full-time caregiver for her husband.  Lovingly often referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. Melissa opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. She sought after the sweet spot of her business, and made another pivot.

Recognizing the need of small business owners to free up their time and develop systems for their business, she embraced the role of a business strategist. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most.  As a Certified Pumpkin Plan Strategist, she helps business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally. 

Melissa thrives in helping leaders see their potential, think outside of the box, and dream big! Her training as a Chief Question Officer empowers her to bring out the best thinking, collaboration, action, and results using the Q-Work Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.

Her favorite thing about working with Tap the Potential is hearing testimonials from our clients sharing how our Better Business, Better Life coaching program has helped them show up better in life and with their families. (And getting to work with the! 

Leader – Free Spirit

What Does Mike’s Peoplemap™ Profile Reveal About Him?

Here’s What's Important To Someone Who Is Leader – Free Spirit:

  • I want to accomplish big things in creative ways — to build a bigger and better mousetrap.
  • Getting recognition for my energy and creativity helps to move forward.
  • Taking risks and implementing changes are exciting and can reap big rewards.
  • I believe we can have a good time at work and still be productive.
  • I thrive on competition and want to lead others to success.

Meet Mike

Retreat Co-Facilitator &
Lead Profit First Strategist

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan, Clockwork, Surge and what Business Week deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former Business Makeover Specialist on MSNBC. Today Mike travels the world as an entrepreneurial advocate speaking to groups just like ours. Mike is globally recognized as the guy who challenges outdated beliefs and teaches us what to do about it.

Fun Facts

  • Mike launched three multi-million dollar companies before his 35th birthday.
  • Mike was awarded the New Jersey SBA's Young Entrepreneur of The Year when he was 26.
  • Mike sold his first company to private equity and his second firm to a Fortune 500.
  • Mike’s favorite food is chocolate chip cookies and he has a thing for '80s Hair Bands.

Task – People

What Does Dona’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Task – People:

  • I value harmony, closeness, loyalty and dependability, and I like helping others.
  • I like routine and structure, and it helps me to know what is expected of me to do my job well.
  • It makes things easier when changes to our work environment — products, policies, personnel, or procedures — are communicated step-by-step.
  • Being recognized for my contributions to the team motivates me to continue to work hard.
  • I prefer to resolve differences diplomatically.

Meet Dona

Client Support Strategist

Dona Krebs is a friendly, familiar voice to our clients, ensuring everything runs smoothly and assisting our clients in accessing all the resources we offer at Tap the Potential. Dona is the owner/Virtual Assistant of V.A. Synergy founded in 2007. V.A. Synergy provides professional executive level administrative support to entrepreneurs, virtually. She brings over two decades of senior-level administrative experience from the corporate environment to the virtual table. Additionally, Dona is a graduate of a rigorous 20-week program from Assist University as a professionally-trained Virtual Assistant. Dona works with solopreneurs and small business owners. Technology allows her to conduct business on their behalf as if she were actually in their office, eliminating all geographic boundaries. Her motto and goal is to bring balance back into her clients' life, strategically.

Fun Facts

  • Dona and Dr. Sabrina have been working together since 2008.
  • Dona is a self-taught, made-from-scratch baker and one of her most dedicated customers is her dentist.
  • Occasionally, Dona enjoys putting on her event-planning hat to cater small private events.
  • Yes, my first name is spelled with 1 ‘n’. My father’s name is Donald; I was the first born child and I was a girl; so parental creativity gave me my name…Dona.


These are our Immutable Laws. We live and breathe the following:

  • Work supports life, not the other way around.
  • Be a gift from your gifts. We seek opportunities to use our strengths to add value for our clients and our communities.
  • Lead with Love.
  • We attract ideal clients and serve the heck out of them! We devote ourselves to our clients achieving their highest goals and being their best selves.
  • Our clients can count on us. We do what we say we’re going to do.
  • Walk the talk, even when it’s hard. There’s no other way. Be real. Take risks. Be vulnerable.
  • Being in business is tough . . . do the Happy Dance whenever you can! Celebrate wins, and intentionally do more of what works.
  • Mistakes are learning opportunities. Vent, learn, and keep moving forward! Giving up is not an option.