Life-Changing Business Transformations




  • Seek out the best practices for growing their business,
    Value shortening their learning curve by learning from other entrepreneurs’ experiences
  • Enjoy sharing with, supporting, and helping other entrepreneurs on their journey
  • Thrive in a community of like-minded entrepreneurs who are as invested in one another's success as they are in their own.
  • Take pride in growing businesses integral to their local economy, while providing team members with opportunities to improve their circumstances.
  • Strive to be an ‘Employer of Choice' and are committed to creating a Great Place to Work by integrating coaching into their culture and tapping the strengths of team members.
  • Among their peers, our clients are regarded as industry leaders, yet are down-to-earth, approachable, and willing to lend a helping hand.


What’s keeping you awake at night? From employee problems… …to working ’round the clock struggling to keep up with the demands of a growing business …to cash flow or profitability issues… …to customer problems… …you name it. If it’s happening in your business and it’s causing you stress, we’re here to help!

BUT…we don’t stop there. We empower business owners to THRIVE. We address all areas of your life.


  • Attract and keep SUPER-STAR employees, no matter how challenging your circumstances (without having to spend a fortune on recruiting and pay incentives!)
  • Attract the best, most IDEAL customers for your business and serve the heck out of them, while
  • Slash marketing costs and
  • Dramatically increase your profit


Leader – Task

What Does Dr. Sabrina’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Leader-Task:


  • Planning and organization are keys to a job well done.
  • Time is important, so let’s get to the point.
  • What’s the bottom line? Cost and benefits?
  • Let’s do the job right and completely.
  • I’m dependable and I expect you to be as well.

Fun Facts

  • Sabrina completed her PhD before the age of 30.
  • Sabrina is a single mother of two girls. She runs her business in 25 hours per week (most weeks).
  • Sabrina will not roll out any service to her clients without first experiencing success with it in her own business. She walks the talk!
  • Sabrina consumes business training and audiobooks while knitting. Her stash of luxury yarn is her favorite Key Performance Indicator.
  • Dr. Sabrina loves sending our clients on a 4 Week Vacation® while their businesses and teams thrive!

Meet Dr. Sabrina

The Business Psychologist

Dr. Sabrina Starling, The Business Psychologist and author of the How To Hire The Best series and The 4 Week Vacation® is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. After the first year in our Better Business, Better Life™ coaching program, our clients have more time for what matters most and more money in their bank account than ever before. Many are working on their own 4 Week Vacations!

Never one to accept status quo or back down from a challenge, Dr. Starling’s How To Hire The Best series grew from her desire to solve the toughest hiring challenges interfering with her client's growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating great places to work with thriving coaching cultures and highly engaged team members working from strengths.

With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment: your team members.

Dr. Starling lives in Alexandria, Louisiana, with her two daughters at her home, the Entrepreneurs Retreat Center. There she hosts the annual Breakthroughs on the Bayou Retreats for the Tap the Potential family of business owners. She is a popular speaker for local, state, and national organizations and industry. When she is not writing, speaking, or coaching, she enjoys traveling, gardening, and knitting.

Visit to learn more about the life-changing transformations Dr. Sabrina and her team bring overworked business owners.  Tune in weekly to the Profit by Design podcast as Dr. Sabrina, bring you tips, tools, and strategies to grow a sustainably profitable business that allows you to live the lifestyle you desire.

People – Leader

What Does Melissa’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is People – Leader:


  • The big picture – how the overall organization is affected – is my focus.
  • I value loyalty, team spirit and closeness with others.
  • I enjoy seeing others grow and want to motivate them to excel.
  • Winning is important to me (and I would like to see the whole team win).
  • Let’s enjoy our jobs – all work and no play makes for a dull workplace.
  • I prefer to resolve conflict openly and diplomatically.

Fun Facts

  • Melissa and co-founded a 501(c)(3) organization, Patriots Cove, which provides outdoor events for veterans and first responders, and respite retreats for their caregivers on their 30-acre refuge in Pennsylvania.
  • She is the Elizabeth Dole Foundation Fellow for Pennsylvania advocating for the needs of military caregivers. She is a speaker for the military community, often found at military bases, including the Pentagon, organizations, and media outlets.
  • Melissa created a remote work course free for military spouses and caregivers, teaching them how to work from home to contribute to their family's finances.
  • When she isn’t serving her community or coaching, Melissa enjoys painting, reading, and spending time with her family.

Meet Melissa

Lead Strategist

Melissa Kay is a Certified Life Coach, Certified Director of Operations and Marketing, and has worked for Tap the Potential since 2019. She served as a corporate Director of Operations for 18 years. Lovingly often referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. Melissa opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. She sought after the sweet spot of her business, and made another pivot.

Recognizing the need of small business owners to free up their time and develop systems for their business, she embraced the role of a business strategist. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most.  As a Certified Pumpkin Plan Strategist, she helps business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally.

Melissa thrives in helping leaders see their potential, think outside of the box, and dream big! Her training as a Chief Question Officer empowers her to bring out the best thinking, collaboration, action, and results using the Q-Work Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.

Her favorite thing about working with Tap the Potential is hearing testimonials from our clients sharing how our Better Business, Better Life coaching program has helped them show up better in life and with their families. (And getting to work with the!

Task – People

What Does Dona’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Task – People:


  • I value harmony, closeness, loyalty and dependability, and I like helping others.
  • I like routine and structure, and it helps me to know what is expected of me to do my job well.
  • It makes things easier when changes to our work environment — products, policies, personnel, or procedures — are communicated step-by-step.
  • Being recognized for my contributions to the team motivates me to continue to work hard.
  • I prefer to resolve differences diplomatically.

Meet Dona

Client Concierge

Dona Krebs is a friendly, familiar voice to our clients, ensuring everything runs smoothly and assisting our clients in accessing all the resources we offer at Tap the Potential. Dona is the owner/Virtual Assistant of V.A. Synergy founded in 2007. V.A. Synergy provides professional executive level administrative support to entrepreneurs, virtually. She brings over two decades of senior-level administrative experience from the corporate environment to the virtual table. Additionally, Dona is a graduate of a rigorous 20-week program from Assist University as a professionally-trained Virtual Assistant. Dona works with solopreneurs and small business owners. Technology allows her to conduct business on their behalf as if she were actually in their office, eliminating all geographic boundaries. Her motto and goal is to bring balance back into her clients' life, strategically.

Fun Facts

  • Dona and Dr. Sabrina have been working together since 2008.
  • Dona is a self-taught, made-from-scratch baker and one of her most dedicated customers is her dentist.
  • Occasionally, Dona enjoys putting on her event-planning hat to cater small private events.
  • Yes, my first name is spelled with 1 ‘n’. My father’s name is Donald; I was the first born child and I was a girl; so parental creativity gave me my name…Dona.

Task – People

What Does Kaitlyn’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Task – People:


  • I value harmony, closeness, loyalty and dependability, and I like helping others.
  • I like routine and structure, and it helps me to know what is expected of me to do my job well.
  • It makes things easier when changes to our work environment — products, policies, personnel, or procedures — are communicated step-by-step.
  • Being recognized for my contributions to the team motivates me to continue to work hard.
  • I prefer to resolve differences diplomatically.

Fun Facts

  • Kaitlyn's favorite quote is to “be the change you wish to see in the world.” She loves empowering servant-hearted leaders and social entrepreneurs to bring their visions to life. Her greatest passion is to be of service to others and help people reach their full potential.

Meet Kaitlyn

Success & Connect Team Lead

Kaitlyn Beaver is a Certified Question Thinking Officer, Certified Executive Assistant and Certified Director of Operations. For 6+ years, Kaitlyn has enjoyed positions in non-profit leadership, workforce development, consulting and marketing supporting organizations and entrepreneurs making a positive impact in their communities.

While working closely with entrepreneurs, she has seen how burnout, employee disengagement, outdated systems, and toxic workplaces can negatively impact their organization’s profitability, infrastructure, and growth. After years of supporting non-profit leaders, it became her passion to equip them with the tools and support they need to focus on what matters most- the people they’re serving.

Kaitlyn has years of experience as a Career Coach and Digital Media Producer for a national workforce development company. She recognizes the need for ongoing education, training and development to curate a positive workplace culture, retain top talent, and inspire innovative solutions to problems. She has first-hand experience building small but mighty teams, providing training needed for success, and cultivating a collaborative culture.

Kaitlyn thrives in helping leaders identify their goals and connect them with right resources and coaching they need to achieve personal and professional success. Her mission to put people first, make an impact, and lead with curiosity helps leaders tap into their potential and acheive desired outcomes for their life and business.

Her favorite thing about Tap the Potential is getting to see the impact leaders are making within their families, businesses and communities. She loves seeing our consulting team in action, making a difference in the lives of others.

People – Free Spirit

What Does Emma’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is People – Free Spirit:

  • I value connection and building strong relationships. 
  • I am intuitive and listen closely to understand how others are feeling.
  • I value space to get creative, try new things, and brainstorm ideas that are a little out-of-the-box.
  • I am energized when faced with a new challenge that requires innovative solutions.
  • I feel most fulfilled when I know that my work is supporting and uplifting others

Meet Emma

Connect Creative Assistant

Emma is a marketing communications professional with a passion for writing, content development, and social media. She received her Bachelor of Arts in Corporate Communication from Penn State University in 2021 and has since worked to support marketing efforts in the Workforce Development and Travel industries.

Emma is also an author and small business owner. She has self-published two collections of poetry as well as a poetry prompt journal. She took her love of writing, design, and content creation to the next level by opening her own Etsy store that sells unique journals, shirts, and stickers inspired by poetry and writing. As an entrepreneur, she appreciates the powerful work that Tap the Potential does to support business owners in achieving their goals.

Fun Facts

  • Emma loves to write and create online content.
  • She spends as much time as she can outdoors, especially during the summer.
  • She cannot sit still and is always picking up a new project.
  • She loves to bake, tackle DIY renovations, paint, learn a new skill, and read.

Task – Free Spirit

Meet Kylie

Connect Assistant

Kylie has worked in administrative support in the Tap the Potential community since 2019—almost as long as Dona! She is related to a member of the Tap the Potential team. You get bonus points if you can guess who!

Growing up around her mom, Kylie learned leadership skills and how to take initiative in difficult situations. A full-time junior in high school, Kylie is the Marketing Director for French Farms, raising and selling high-quality goats for almost four years. She assists in the vaccination, deworming, and tagging of the goats. Over the years, Kylie learned the ins and outs of the livestock market. She plans to attend Mississippi State and major in animal science.

Kylie has been involved in the equestrian community her whole life. She started riding when she was three. She has worked at several barns, giving lessons to kids, and learning how to effectively and efficiently manage a barn. She recently began training and competing on her horse and plans to continue competing through college.

Fun Facts

  • Kylie loves going to the gym and will likely bring up the gym in almost every conversation you have with her at least once.
  • Kylie also loves baking cakes, mainly so she can be creative with the decorations.
  • She has been doing art in high school since freshman year and has started to focus on creating realistic charcoal drawings.
  • Kylie plans to attend Mississippi State University after high school to study animal science!

People – Task

What Does Heather’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is People – Task:

  • I thrive on being friendly and helpful and enjoy developing close relationships.
  • Getting the job done and getting the job done right is an important
    priority for me.
  • I enjoy being organized and checking things off my list.
  • I love being of service to others and supporting our TTP Team.

Meet Heather 

Executive Assistant

Heather is an Executive Assistant who recently started her freelance business in 2021. She provides virtual executive-level administrative support and online community management for entrepreneurs. She is a military spouse who brings over two decades of senior-level administrative experience supporting high-level military and civilian executives in the Department of Defense as both a contractor and a civilian team member. She has held various volunteer leadership roles with military family groups and steering committees championing their causes and ensuring they were educated and supported at every phase of the lifestyle.

Heather's business motto is: “Servant Leader to the Servant Leader.” She wholeheartedly believes in servant leadership and is drawn to others who live that motto as well. 

Fun Facts

  • Heather is the proud momma of two pitbull puppies, Apollo and Ares

  • Heather loves traveling with her husband, especially by RV or motorcycle

  • Over the last 12 years, Heather has moved five times due to military moves. Thankfully her husband is retiring, and they hope to be settled for a while in Northeast Ohio.

Free Spirit – People

What Does Amy’s Peoplemap™ Profile Reveal About Her?

Here’s What's Important To Someone Who Is Free Spirit – People:

  • I am fun-loving and seek harmony in all that I do
  • I am intuitive and consider it one of my superpowers
  • Facilitating others' growth brings me lots of joy
  • I am great at problem-solving in a crisis
  • Personal freedom is my number one value
  • I see life as offering myriads of opportunities and experiences

    Meet Amy


    Amy D. Marie is the smooth operator behind the scenes of Tap The Potential.  She is a certified online business manager, certified coach, and business strategist with a marketing background who has been helping businesses grow online since 2008.

    As a business owner, Amy knows how important it is to have a business that supports your life #worksupportslife. She is passionate about the difference Tap The Potential is making in the entrepreneurial world and believes everyone should be taking a 4 week vacation. 

    Fun Facts

    • Amy has taken a 4 week vacation and is getting ready to take her second one.
    • Amy is a Disney lover and is currently living her best Disney life in Orlando, FL.
    • She is a morning person who goes to bed dreaming of sipping on a nice big cup of coffee in the morning, actually, she doesn't sip it… she chews it.

    Free Spirit – Leader

    What Does Mary Ella’s Peoplemap™ Profile Reveal About Her?

    Here’s What's Important To Someone Who Is Free Spirit – Leader:

    • I can visualize the big picture and love to see it come to fruition in personalized and unique ways.
    • I love to innovate organizational ideas and see them positively benefit the workplace.
    • I thrive in overcoming obstacles in my work and personal life.
    • I am constantly changing and adapting, finding new ways to grow as a person.
    • I am always in the mood to have a good time, humor is my love language.

      Meet Mary Ella


      Growing up I spent a lot of time around my parents' flower shop and it has made me aware of the common denominator involved in achieving success – passion. At Tap the Potential I see firsthand how determined people are to help entrepreneurs succeed personally and professionally, which is something that I have always been interested in.

      When observing dynamics at my parent’s shop, I noticed specifically how employees interacted and operated, how much they had an impact on my parents' lives, the shop's success, and how they contributed to the overall energy of the workplace. At Tap the Potential they truly have brought all the ideas I have been pondering for years about employee dynamics and company success to life.

      The opportunity to watch and take note of how a firm operates has opened my eyes to the business world and my future. My ultimate goal is to help business owners achieve their goals in a healthy and efficient way. Acknowledging that with growth comes hardship, and watching the Tap the Potential coaches help clients is something that I am grateful to observe and passionate to do.

      Fun Facts

      • Mary Ella is constantly adapting and developing new ideas to influence the work she is involved in.

      • She thrives in new environments.

      • She loves helping others solve problems, is quick on her feet, and loves to see organization and compatibility in the workplace.

      • She's a New Member Educator of Gamma Phi Beta at the University of Georgia.

      • Mary Ella is from a small town in Georgia where her parents own a local flower shop, Bussey’s Florist and Gift Inc.

      • She loves traveling and takes advantage of it every chance she gets.


      These are our Immutable Laws. We live and breathe the following:

      • Be a gift from your gifts
      • Work supports life, not the other way around
      • Lead with love
      • Attract ideal clients and serve the heck out of them
      • Walk the talk, even when it’s hard – (Mistakes are learning opportunities)
      • Celebrate wins and intentionally do more of what works
      • Choose optimism over doubt – always focus on what’s possible.

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