Meet Melissa

Lead Strategist

Melissa Swire is a Certified Life Coach, Certified Director of Operations and Marketing, and has worked for Tap the Potential since 2019. She served as a corporate Director of Operations for 18 years and had to pivot her career after her husband was injured in Iraq serving our country. She instantly became the breadwinner for her family, yet also needed the flexibility to be a full-time caregiver for her husband.  Lovingly often referred to as “a force of nature” Melissa is always up for a challenge and turns her biggest obstacles into opportunities. Melissa opened an Etsy shop in 2012, and within nine months grew the business to a top 1% worldwide shop, ranking 1779 of 2.5 million shops! Yet she quickly fell into the survival trap, working seven days a week, spending sleepless nights thinking about payroll, marketing, the never-ending task list, and spending little time with family and friends. She sought after the sweet spot of her business, and made another pivot.

Recognizing the need of small business owners to free up their time and develop systems for their business, she embraced the role of a business strategist. It became her burning desire to help entrepreneurs break free from the struggle of the business that keeps them from enjoying what matters most.  As a Certified Pumpkin Plan Strategist, she helps business owners to identify their vision and strategy to break out of the survival trap to succeed personally and professionally. 

Melissa thrives in helping leaders see their potential, think outside of the box, and dream big! Her training as a Chief Question Officer empowers her to bring out the best thinking, collaboration, action, and results using the Q-Work Approach, a system that optimizes engagement, productivity, communication, collaboration, innovation, and results for individuals, teams, and organizations.

Her favorite thing about working with Tap the Potential is hearing testimonials from our clients sharing how our Better Business, Better Life coaching program has helped them show up better in life and with their families. (And getting to work with the best.team.ever.)!

Meet Dona

Client Concierge

Dona Krebs is a friendly, familiar voice to our clients, ensuring everything runs smoothly and assisting our clients in accessing all the resources we offer at Tap the Potential. Dona is the owner/Virtual Assistant of V.A. Synergy founded in 2007. V.A. Synergy provides professional executive level administrative support to entrepreneurs, virtually. She brings over two decades of senior-level administrative experience from the corporate environment to the virtual table. Additionally, Dona is a graduate of a rigorous 20-week program from Assist University as a professionally-trained Virtual Assistant. Dona works with solopreneurs and small business owners. Technology allows her to conduct business on their behalf as if she were actually in their office, eliminating all geographic boundaries. Her motto and goal is to bring balance back into her clients' life, strategically.

Fun Facts

• Dona and Dr. Sabrina have been working together since 2008.
• Dona is a self-taught, made-from-scratch baker and one of her most dedicated customers is her dentist.
• Occasionally, Dona enjoys putting on her event-planning hat to cater small private events.
• Yes, my first name is spelled with 1 ‘n’. My father’s name is Donald; I was the first born child and I was a girl; so parental creativity gave me my name…Dona.

Meet Kaitlyn

Success Concierge

Kaitlyn Beaver is a Certified Question Thinking Officer, Certified Executive Assistant and Certified Director of Operations. For 6+ years, Kaitlyn has enjoyed positions in non-profit leadership, workforce development, consulting and marketing supporting organizations and entrepreneurs making a positive impact in their communities.

While working closely with entrepreneurs, she has seen how burnout, employee disengagement, outdated systems, and toxic workplaces can negatively impact their organization’s profitability, infrastructure, and growth. After years of supporting non-profit leaders, it became her passion to equip them with the tools and support they need to focus on what matters most- the people they’re serving.

Kaitlyn has years of experience as a Career Coach and Digital Media Producer for a national workforce development company. She recognizes the need for ongoing education, training and development to curate a positive workplace culture, retain top talent, and inspire innovative solutions to problems. She has first-hand experience building small but mighty teams, providing training needed for success, and cultivating a collaborative culture.

Kaitlyn thrives in helping leaders identify their goals and connect them with right resources and coaching they need to achieve personal and professional success. Her mission to put people first, make an impact, and lead with curiosity helps leaders tap into their potential and acheive desired outcomes for their life and business.

Her favorite thing about Tap the Potential is getting to see the impact leaders are making within their families, businesses and communities. She loves seeing our consulting team in action, making a difference in the lives of others.

Meet Carson

Success Concierge

I love Tap the Potential because it gives me the opportunity to help small businesses every single day. My job allows me to connect, learn, and understand people from all industries and walks of life which inspires and fascinates me every day. I think everyone should have fun at work because people who are enjoyable to work with are those who enjoy their time working! And, I believe Tap the Potential helps make that happen. 

Fun Facts

• I was a competitive Irish dancer for 8 years 
• I used to work as a kid’s party prince 
• I recently graduated from SCAD with a BFA in Performing Arts and a Casting Minor
• Obsessed with British Period Dramas
• Currently studying to achieve a second BFA in Interior Design!

What Does Carson’s Peoplemap™ Profile Reveal About Him?

Here’s What's Important To Someone Who Is People – Free Spirit:

• I like to be warm and open to everyone I meet
• I love being creative and having space for unconventional approaches to situations
• I believe we all work our hardest when the work is fun
• I love to think on my feet, improv-ing my way through situations
• I have a hard time keeping encounters surface level… I love watching people grow! It teaches me how to do the same

Meet Heather 

Executive Assistant

Heather is an Executive Assistant who recently started her freelance business in 2021. She provides virtual executive-level administrative support and online community management for entrepreneurs. She is a military spouse who brings over two decades of senior-level administrative experience supporting high-level military and civilian executives in the Department of Defense as both a contractor and a civilian team member. She has held various volunteer leadership roles with military family groups and steering committees championing their causes and ensuring they were educated and supported at every phase of the lifestyle.

Heather's business motto is: “Servant Leader to the Servant Leader.” She wholeheartedly believes in servant leadership and is drawn to others who live that motto as well. 

Fun Facts

• Heather is the proud momma of two pitbull puppies, Apollo and Ares

• Heather loves traveling with her husband, especially by RV or motorcycle

• Over the last 12 years, Heather has moved five times due to military moves. Thankfully her husband is retiring, and they hope to be settled for a while in Northeast Ohio.

Meet Amy

Integrator

Amy D. Marie is the smooth operator behind the scenes of Tap The Potential.  She is a certified online business manager, certified coach, and business strategist with a marketing background who has been helping businesses grow online since 2008.

As a business owner, Amy knows how important it is to have a business that supports your life #worksupportslife. She is passionate about the difference Tap The Potential is making in the entrepreneurial world and believes everyone should be taking a 4 week vacation. 

Fun Facts

• Amy has taken a 4 week vacation and is getting ready to take her second one.
• Amy is a Disney lover and is currently living her best Disney life in Orlando, FL.
• She is a morning person who goes to bed dreaming of sipping on a nice big cup of coffee in the morning, actually, she doesn't sip it… she chews it.

Meet Mary Ella

Intern

Growing up I spent a lot of time around my parents' flower shop and it has made me aware of the common denominator involved in achieving success – passion. At Tap the Potential I see firsthand how determined people are to help entrepreneurs succeed personally and professionally, which is something that I have always been interested in.

When observing dynamics at my parent’s shop, I noticed specifically how employees interacted and operated, how much they had an impact on my parents' lives, the shop's success, and how they contributed to the overall energy of the workplace. At Tap the Potential they truly have brought all the ideas I have been pondering for years about employee dynamics and company success to life.

The opportunity to watch and take note of how a firm operates has opened my eyes to the business world and my future. My ultimate goal is to help business owners achieve their goals in a healthy and efficient way. Acknowledging that with growth comes hardship, and watching the Tap the Potential coaches help clients is something that I am grateful to observe and passionate to do.

Fun Facts

• Mary Ella is constantly adapting and developing new ideas to influence the work she is involved in.

• She thrives in new environments.

• She loves helping others solve problems, is quick on her feet, and loves to see organization and compatibility in the workplace.

• She's a New Member Educator of Gamma Phi Beta at the University of Georgia.

• Mary Ella is from a small town in Georgia where her parents own a local flower shop, Bussey’s Florist and Gift Inc.

• She loves traveling and takes advantage of it every chance she gets.