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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Unlocking Success: The Power of Changing Questions with April Stroink

As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful conversation with April!

April Stroink is a money coach, financial advisor, and certified Profit First professional who specializes in helping people create and enjoy financial well-being in their business and personal lives. She’s the creator of The Money Fix, a suite of programs to increase financial literacy for entrepreneurs. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national finance company. She is also the owner and operator of a successful Halifax retail operation. April is a “money coach,” a supportive guide who helps people understand and feel confident about finances and future goals. Known for her empathy and judgment-free coaching, she combines her expertise with her experience of running her family business, and she volunteers on several community boards as she splits her time between Halifax and Soley Cove, Nova Scotia.

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • From worst year to best year: April’s experience with the Choice Map, getting unstuck, and changing her questions (The Choice Map is a tool from Dr. Marilee Adams’ book, Change Your Questions, Change Your Life.)
  • A look at typical judger questions that will keep you stuck
  • The journey to the judger pit often begins with the question, “What’s wrong with me?”
  • Making the shift from judger questions to a learner mindset
  • Using mental health awareness (May is Mental Health Awareness Month!) and beneficial relationships to overcome the isolation of entrepreneurship
  • Examples of learner questions to shift your mindset
  • April’s experience with the Choice Map as the perfect tool for entrepreneurs around financial literacy
  • The judger pit and victim role vs. taking ownership and asking learner questions
  • Learner questions to ask around implementing Profit First in your business
  • Success stories of April’s clients using the Profit First system
  • Fight burnout! Improve the health of your business and the quality of your life by taking the Better Business Better Life Assessment today!

Links and Resources:

Connect with April Stroink: Get April’s free profit assessment tool and book a free 30-minute consult on her Website; also find her on LinkedIn, Facebook, and Instagram

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.