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Strategic Planning Series, Part 4 of 4: Designing for Profit in 2024

Set yourself up to double or triple your profit and owner’s pay in 2024! How does that sound? Join Dr. Sabrina for Part 4 of our Strategic Planning Series as she walks you through what it means to design your business to be sustainably profitable. You’ll learn how to get out of the survival trap, plan for growth that increases profit and owner’s pay, and discover the most often overlooked business expenses.

Our focus at Tap the Potential for 2024 is “planning to thrive.” In our Strategic Planning Series, we have covered how to build your resilience, use the Gift to Yourself Exercise, and properly reflect on the wins, successes, breakdowns, and breakthroughs of 2023. Our workbook to accompany this series has handouts and charts that will be helpful to have in front of you.

Download your copy of our Strategic Planning Series Workbook today; you’ll also get the Tap the Potential 2024 Strategic Planner as a bonus gift. This valuable tool will help you break down quarterly goals, take daily action steps, and give you powerful questions for reflection.

What’s possible for you in 2024? Do you imagine more time for family, friends, exercise, hobbies, healthy eating, and reconnecting with the things that bring you joy and fulfillment? We started the Better Business Better Life Jumpstart on January 8. The great news for you is that there is still time to join the program and access the workshop, and it’s free! We will help you design a sustainably profitable business and find more time for what matters most in 2024.

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • How to get out of the survival trap: (p. 10 of the Strategic Planning Workbook)
    • Plan for profit.
    • Use your “real” revenue to assess your profit potential.
    • Know your clearly defined sweet spot of ideal customers and clients.
  • Why planning for growth means addressing inefficiency on your payroll
  • What it means to double your sweet spot over the next three years
  • How being reactive–instead of planning ahead–will keep you in the survival trap
  • How our Better Business Better Life Jumpstart can help you be more efficient with your time, money, and profitability in 2024

Links and Resources:

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It already began on January 8, but you can still get in on the action and access the program! Sign up today!

Join the Tap the Potential Community on Mighty Networks:

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.