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Strategic Planning Series Part 2 of 4: Celebrating Wins and Looking Ahead to 2024

Our clients’ successes, big or small, help fuel our team at Tap the Potential. We have supported business owners in 2023 through some very challenging circumstances, and I want to brag about our clients who have been resilient in achieving major wins this year. If the end of 2023 finds you still in the struggle, I hope today’s show inspires and encourages you. You can absolutely have a profitable and growing business in 2024—-AND a great quality of life!

Our clients have reached major revenue milestones this year while paying down large sums of debt and increasing their owners’ pay. Many business owners have embraced leadership roles to feel pride in the culture they have created by upgrading their teams with A-players. Most significantly of all, they have created a great quality of life by setting priorities that make time for what matters most in their lives.

The end of the year is a great opportunity to stop, reflect, plan, and design for the year ahead. In Part 1 of this series, I guided you through some powerful questions to support you in strengthening resilience, along with the habits of highly resilient people. Today, I want you to pause, take inventory of your well-being as an entrepreneur, and check in on the strength of your business. Take our Better Business Better Life Assessment to learn which systems to strengthen in 2024 so that your business is stronger and healthier. Begin by downloading your copy of the Strategic Planning Workbook and refer to it as you listen to today’s show. Let’s get on track to celebrate YOUR wins in 2024!

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • How to use the “Gift to Yourself” and the “Wheel of Life” exercises (Strategic Planning Workbook, p. 7 and 9)
    • Use a list to own the wins and successes of 2023 and acknowledge the losses, disappointments, and breakdowns.
    • Create a list of what you want to see in 2024 from the perspective of “these things have already happened;” give yourself space for the learning that needs to happen with a realistic timeline.
    • Go through each area on the “Wheel of Life” and identify your current level of fulfillment. (Take the Better Business Better Life Assessment to identify areas of burnout!)
  • How to focus on your “Veggies First” by prioritizing sleep, exercise, good nutrition, energy-gaining activities, and living in alignment with your core values
  • The most impactful, powerful question to ask yourself as an inquiry
  • Why our businesses need to play a smaller role in our lives for optimal health and life
  • Where to start in improving your quality of life:
    • Take the Better Business Better Life Assessment, and receive a free, signed paperback copy of my book, The 4 Week Vacation®️. Read the book!
    • Stop work at a set time each day.
    • Take weekends off and unplug from work–completely.
    • Have ongoing conversations with team members about your commitments to healthy boundaries for everyone.

Links and Resources:

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks:

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.