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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Real Transformation through Connection, Communication, and “Story Listening” with Dr. John Gordon

People crave connection, and connection is achieved through effective communication. Dr. John Gordon joins Dr. Sabrina to discuss the significance of asking patients, “Tell me your story.” This approach creates a more meaningful experience and a deeper connection than the traditional doctor-patient relationship. Dr. Gordon shares how he prioritized patient stories, fostered a positive work culture, and unlocked powerful insights on the journey to build a more human-centered dental practice to empower people with transformational change. Join us for this inspirational conversation!

Dr. John Gordon hosts the Fearless Dentistry Podcast. He was in private dental practice in Kansas City for 42 years. His passion for his work came alive when he transitioned from general dentistry to a lifestyle niche dental practice dedicated to making a difference in people’s lives through exceptional patient experiences. We are going to find out what happened when Dr. John began asking patients to tell him their stories and forming connections on a deeper emotional level. He loves mentoring and sharing what’s helped him develop and maintain the practice that he’s proud of for all the right reasons. In his retirement, he has found a new passion for his podcast. His purpose is to stimulate, encourage, and motivate his audience to take action on their dreams with courage, curiosity, focus, and commitment.

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Dr. John’s experience in general dentistry—and the epiphany that changed the course of his career
  • Lifestyle dentistry: how it transforms patients’ lives in very emotional ways
  • “Story listening” led to amazing results when Dr. John began asking his patients to tell him their stories.
  • The process of using technical dentistry to transform lives
  • What it opens up in people to be able to share their dreams
  • Dr. John’s message to each patient: “You are the hero. Go show people who you are and make a dent in the world.”
  • Similarities between lifestyle dentistry and Tap the Potential’s work with business owners to help them love life again
  • Dr. John’s message to his team to get them on board with transformational dentistry
  • Dr. John’s life today as a retired dentist: podcasting, reading, being curious, speaking, and creating workshops
  • What Dr. John would tell himself as a younger business owner


Links and Resources:

Catch Dr. John Gordon on the Fearless Dentistry Podcast!

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.