Profit Secrets Unveiled: Cracking the Code to Save Thousands on your Marketing

podcast title card for the Profit Secrets episode with Dr. Sabrina Starling pictured

It’s not always about how much you make; it’s about how much you keep! In this episode, I’m unveiling some profit secrets that we utilize with our Tap the Potential clients to help them be mindful of their profit as they use strategic marketing techniques. This topic comes from a small group conversation recently in our Better Business Better Life program, and I’m excited to share how you can get better marketing results with highly focused, minimal efforts. Join us to learn more!

Profit by Design is a Tap the Potential Production Production. 

Show Highlights:

  • How many small business owners fall prey to expensive marketing companies and disappointing outcomes
  • Profit pitfall #1: Investing in very expensive marketing without understanding your sweet spot
  • How we do it differently at Tap the Potential by teaching clients to focus on the sweet spot of their business to make critical decisions about marketing and hiring (i.e., Sweet Spot Analysis)
  • Profit pitfall #2: Looking to increase revenue without understanding “profitable revenue” and lead conversion
  • Why a team member may be the ideal solution to ramp up your marketing strategy without a huge cost
  • Why it’s important to get leads–but also to track where they come from
  • How we can help: Book a call with us today!

Links and Resources:

Connect with Take the Better Business, Better Life Assessment: www.tapthepotential.com/assessment

Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com

Let us help you and your business! Book a call with us today!

Learn more about our Breakthroughs Retreat scheduled for March 2024!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.