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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

No More PITA Clients with Dr. Sabrina Starling

If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND our mental health. I have great news for you: a few simple changes can make a huge difference and position you to serve your best clients.

In this episode, you’ll learn why the PITA clients are finding you, the toll they are taking on you and your business, and how you can leave them behind and completely uplevel your business. Join me for today’s show to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Why you are vulnerable to PITA clients: saying YES to everything, cash flow spiral, people pleasing, and a lack of clearly-defined standards
  • Why having immutable laws in place will help create clarity and alignment (Need to put immutable laws in place? Check out our Better Business Better Life Jumpstart!)
  • How PITA clients take a toll on your mental health, the health of your team members, and your overall profitability
  • Steps to reduce your vulnerability to PITA clients and uplevel your business:
    • Put a “velvet rope” around your business in the form of immutable laws.
    • Become aware of who your top clients and customers are by applying the 80/20 principle.
  • A case study in success: How Tina Smith of Creative LLC learned that she CAN afford to say NO

Links and Resources:

Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks:

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.