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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Maximizing Profitability: The Art of Strategic Hiring

“What role should I be hiring for next?” is a common question we hear from business owners who are at capacity and know they need to hire, but they are confused and don’t know which role they should hire for next with considerations about cash flow, profitability, and how the hiree will support the sweet spot of your business. In today’s show, I’ll give some parameters for determining your next hire to ensure the best fit for the team member AND the role. Join us to learn more!

Another common question is about hiring entry-level team members, supervisors, or both. I’ll walk you through these decisions and show how your current hiring decisions will impact your profit six months from now. We can’t overlook profit on the Profit by Design podcast! Join us for practical advice about your next hiring steps.

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Why a focus on your business “sweet spot” is crucial for long-term hiring success
  • How to take a long-term view and update your accountability chart (Our How to Hire the Best course and the Chart of $10,000 an Hour Activities can help!)
  • How to build your hiring confidence by hiring for part-time roles and utilizing independent contractors
  • Why you should never look to hire a “mini-me” or a “babysitter for warm bodies,” but instead, hire to replace warm-body team members
  • How to craft your job ads and social media posts to position yourself as an employer of choice
  • Why hiring decisions must be made by looking ahead to six months from now (Sign up for our upcoming free workshop, Unlocking Profit Potential.)
  • How to keep the right perspective on hiring decisions by asking, “What does the business need?”
  • Why a team of solid A-players can make ALL the difference in your business

Links and Resources:

Sign up for our free workshop, Unlocking Profit Potential to leverage your A-players to improve your profit potential. It happens on Thursday, November 16; don’t miss this opportunity!

Master your time and profit for the 4th quarter! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Our Better Business Better Life Jumpstart can help your profitability in every way. Sign up today!

Join the Tap the Potential Community on Mighty Networks:


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.