Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten

Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen.

I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual client and hit it off immediately because of our shared passions and goals in helping business owners. You’ll hear Deanna’s story of the challenges she faces as an entrepreneur, wife, mother, and friend. Her perspective will inspire you to connect with what matters most and make impactful changes to align your work with a thriving life. Hearing Deanna’s account of her legacy mindset as she faces down a terminal diagnosis with strength, unwavering faith, and grace, will inspire you to be better in every area of life. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Deanna’s story of health issues, leaving the corporate world, and becoming a determined business owner
  • Hustle culture only leads to burnout!
  • The slippery slope: hiring the wrong people and paying yourself less
  • Discovering the value in rest and being unplugged and fully present with family
  • Why do so many business owners believe “the lie”?
  • Building resilience as an entrepreneur, even through a journey of heartaches, challenges, and significant trauma that began in February 2022
  • Deanna’s crossroad of decision as a business owner, and how having an executive assistant and mental health therapist have gotten her through
  • What it’s like to face a terminal ALS diagnosis as a wife, mom, and business owner
  • Deanna’s biggest learnings about herself, her faith, joy, and determination
  • From growth mindset to legacy mindset
  • Deanna’s focus on living right now: what she’s doing and what she has let go
  • Deanna’s book (in process), Staying the Course: Becoming a Resilient Entrepreneur in the Face of Adversity
  • Living in purpose and with no regrets, despite a terminal diagnosis

Links and Resources:

Connect with Deanna Cotten and Jumpstart Business Builders: Website, Deanna’s Go Fund Me, and LinkedIn

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Connect with Deanna Cotten and Jumpstart Business Builders

Website

Deanna’s Go Fund Me

LinkedIn

 

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About The Author

Tap the potential of your team and double profit!

Sabrina Starling, Ph.D., PCC, BCC, The Business Psychologist, is the international bestselling author of the How to Hire the Best series and The 4 Week Vacation®.

The third generation in her family impacted by entrepreneurial hustle culture, Dr. Sabrina is transforming the story of success from long hours and grinding it out to work that supports and enhances life.

Hustle culture often means sacrificing our health, well-being, and relationships, all for the sake of success. Dr. Sabrina’s research shows this leads to burnout and pain in our relationships. There is a better way. Work supports life, not the other way around!™

Dr. Sabrina is revolutionizing the workplace with concepts like Work Supports Life™, 4 Week Vacations®, $10,000 an-hour activities, 25-hour workweeks, and unlimited vacation and sick time in highly profitable businesses winning the war for talent. She inspires transformation in a world where work often overshadows life, sharing insights from her ongoing research with over 650 entrepreneurs and their high-performing teams.

Featured in Forbes, Entrepreneur.com, and Thrive Global, Dr. Sabrina is the founder of www.tapthepotential.com and the globally top-ranked Profit by Design Podcast. Listed in The Daily Hustle’s Top 50 Entrepreneurs to Watch in 2022, Dr. Sabrina is on a mission to get 10,000 business leaders taking the Work Supports Life™ Pledge.

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