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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Embracing Failure, Shame and Guilt: The Journey of an Entrepreneur

Are you in the judger pit? Are you allowing fear-based reactions to shrink you and minimize your impact on your business? Here’s the truth: failure, shame, and guilt are all messy and normal parts of the entrepreneurial journey. It feels risky and vulnerable to admit our failures, but we can’t let them keep us from moving forward. Let’s reframe how we think about our experience and journey as entrepreneurs so we don’t give into the tendency to hide our messy parts. Join us to learn more in today’s episode!

Profit by Design is a Tap the Potential Production. 

Show Highlights:

  • A real-life example of a failed 4 week vacation®️, the gremlins that attack us, and the lessons we can learn from a failure
  • Why EVERY attempt at a 4 week vacation®️ is a test that reveals the truth about our systems and team members
  • The mindset framework of the Judger pit vs. a personal development journey
  • How Dr. Marilee Adams’ Choice Map Tool (from her book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work) can help you discern the judger path vs. the learner path
  • How we have seasons in our businesses, like my big season of learning from the COVID pandemic
  • Why you need support and resources, and how we can help! Book a call with us today!

Links and Resources:

Connect with Take the Better Business, Better Life Assessment:

Join the Tap the Potential Community on Mighty Networks:

Let us help you and your business! Book a call with us today!

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.