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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

I’m Scared to Hire! How Do I Know If I Can Afford It, and Other Hiring Fears

“We’re busy, I’m overwhelmed, and my team is overwhelmed. We have more work than we can handle. I know we need to hire, but I’m scared. How do I know if we can even afford it?” Does this sound familiar? If this describes your experience, today’s episode is for you! Many business owners face this common problem, and we are diving deep into this topic today. We’ll address the fears around hiring, hiring PTSD, and the big question of how you can afford to hire a new team member.

Tap the Potential provides valuable tools to help in every aspect of the hiring process to grow your sustainably profitable business. Our Better Business Better Life Assessment helps measure your burnout risk, because “doing it all” in your business will lead to burnout. Our research shows that 9 out of 10 entrepreneurs feel burnout symptoms and don’t know how to structure their work to support their lives. Our Chart of $10,000 an Hour Activities teaches you to delegate tasks and make the most profitable use of your time as a business owner. The How to Hire the Best Course (and book) covers everything you’ll hear in today’s show. You’ll learn why traditional hiring practices will set you up to fail in attracting and retaining A-players to your team. We can help you get started in the right direction. Book a call with us today!

Profit by Design is a Tap the Potential Production.

Show Highlights:

  • Fact: Hiring A-players is a skill set that you CAN acquire!
  • The How to Hire the Best Course teaches you a new hiring process with fewer (but higher quality) applicants and a streamlined process for recruiting and training A-players.
  • Facing the fear of “Can I even afford a new team member?” (Hint: Part-time team members and independent contractors are always viable options.)
  • Our Chart of $10,000 an Hour Activities teaches you to delegate tasks
  • How most business owners are inadvertently creating glass ceilings by not delegating tasks
  • Determine competitive wages/salary for the role you need while still offering advancement opportunities
  • Cut expenses in practical ways so you can hire an A-player
  • Try the How to Hire the Best Course to help build your hiring muscle
  • A How to Hire the Best Course success story about Don Zerby of Ecolawn, Inc.

Links and Resources:

Let us help you plan for your 4 Week Vacation®️! We will analyze your business, diagnose the problems, and help you put the right systems in place. Book a call with us today!

Get your copy of A Guide To Talking To Your Team About Profit!

Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.

Learn more about our courses, Coach Approach and Leadership Bootcamp at

Our Better Business Better Life Jumpstart can help your profitability in every way. This free, five-day workshop will help you realize your vision of sustainable profitability in 2024. It begins on Monday, March 25. Sign up today!

Join the Tap the Potential Community on Mighty Networks:

Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.