Work Supports Life


Work Supports Life

Recently, a team member and I attended a conference so we could hone in on our own messaging. After all, one of our immutable laws is Walk the talk, even when it's hard and we often have to assess our own business because of our tremendous growth. When we examined more deeply what attracts and retains value for our clients, we knew what resonates the most for entrepreneurs: Work supports life, not the other way around. Entrepreneurs everywhere are experiencing entrepreneurial burnout and we want to save them from themselves.

So, we officially changed our tagline from: Creating highly profitable, great places to work to:


Profitability and great culture stem from a happy leader, effective systems (that can live without the owner), and the right players on the team. Our mission to make sure all entrepreneurs can experience the 4 Week Vacation™.

Flip the Script

It's so much more than work-life balance. At Tap the Potential we know that you want to be freed from the constant demands of your business. In order to do that, you need a business that supports your life vision. The problem is you have a cash-sucking business taking over your life, leaving you frustrated and discouraged.

We believe work supports life, not the other way around.

We understand you are paying a team AND you’re STILL having to do it all. There should be accountability. It shouldn’t be this hard, which is why, through our proprietary coaching system we help thousands of business owners like you have more time for what’s important to them and grow profit by 300-800%.

Get Started


  1. Take our Assessment
  2. Meet with our Success Team Lead to debrief your results
  3. Join our Better Business, Better Life Program™

TAP THE POTENTIAL’S EXCLUSIVE Better Business, Better Life™ Program is where the magic happens! You’ll work intimately with Dr. Sabrina and the Tap the Potential Team to move your business into being a highly profitable, great place to work. Learn to execute the most impactful actions you can take to move your business into being a highly profitable, great place to work that gives you REAL freedom.

By the end of your first year with us, you will have more time for what matters to you and more money in your bank account than you’ve ever had before. So, take our Assessment

So you can stop working so hard for so little return and instead get out there and LIVE YOUR LIFE!

Discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows you to take a 4 Week Vacation™. Get your life back!

Take Our 10-Minute Assessment

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.