Word on the Street

Here’s a sneak peek into my upcoming book: How To Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members (Releasing November 18, 2020)

What do your team members say to their friends when they talk about work? When their friends complain about work, are your team members breathing a sigh of relief and bragging about how good they have it? Or are they bemoaning the last thing one of their coworkers did that ticked them off? Or, worse yet, are they telling their friends about the latest thing their boss did to make their life miserable? 

When it comes to attracting A-Players to work for you, having a great culture and a reputation as a great place to work makes it a lot easier. If we’re being honest, most businesses do not meet these standards. In fact, the majority of businesses are not great places to work. Yet many small-business owners desire to have a great culture. Where’s the breakdown? It’s a combination of two factors: 

  1. Chaos sets in when a business grows. Marginal systems get stretched to capacity and fail. This creates stress for not just you, but also for your best team members.
  2. Insufficient team members are forced to handle the demands placed on the business as it grows.

As soon as you have steady lead generation in place, put attention toward recruiting team members. You will soon be experiencing growth. Intentionally work on your culture, and implement systems that will support a great culture. 

In our Better Business, Better Life™ Coaching Program, we help our clients navigate the challenges of being stretched beyond their and their teams’ capacity while creating a highly profitable, great place to work. So rest assured. Even though you may be stretched to your capacity now and it may feel nearly impossible to attract the team you need to go forward, there is a way out. We’ve helped many business owners get to the other side. I know what’s on the other side of this for you, and it’s pretty good. 

For tips on how to work through these problems and coach your team more effectively, please be sure to check out How To Hire the Best:The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members, releasing November 18, 2020.

Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. Through our proprietary Better Business, Better Life™ coaching program, we transform cash-sucking businesses into highly profitable, Great Places to Work, then send business owners on a 4 Week Vacation™ to celebrate that accomplishment. After the first year in our program, our clients have more time for what matters most and more money in their bank account than ever before.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. Her latest book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, is an International Best Seller on Amazon! In this powerful book, Dr. Sabrina shares crucial hiring strategies to transform your small business AND improve your personal life. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members.
Dr. Sabrina is working on her next books: How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members (available November 18) and The 4 Week Vacation: Work Supports Life, Not the Other Way Around (available Dec 1; featuring many of our Trailblazing 4 Week Vacation™ Retreat Participants!)

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.