Why You Should Always Be Recruiting

Picture this…

Your business is growing … fast! There's more demand for your services and products than you can accommodate. Day in and day out, you are watching sales slip away, simply because you don't have the team to service them.

It's not that you haven't been trying to hire. You've got ads everywhere… Craigslist, Indeed… the applications are there, but the quality… Well, that's a different story. The last guy you interviewed looked good on paper, but didn't even make eye contact during the interview. How could you put him in front of your customers?

Finding the right members for your team feels nearly impossible. In fact, you just don't have the time to be hiring, even though a couple of great team members would make all the difference in the world right now.

Sound familiar?

This is a scenario I hear all too often. The worst time to be looking for an A-Player team member is when you are already behind the 8 Ball — in desperate need. When is the best time?

Never… Here's why … it's not even about ‘looking' for that team member. You want to ATTRACT A-Players who are a great fit for your team. That's a whole different approach.

Just like you need to always be marketing in your business, you also need to ALWAYS BE RECRUITING. In fact, it's your #1priority once your business is past the start-up phase.

Successful CEO's spend up to 60% of their time thinking about the PEOPLE in their business.

When you get the PEOPLE right, the endless torrent of ‘other problems' in your business disappear.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.