Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

View and Run Your Company Like a Financial Asset with Ryan Tansom

This episode is designed around bringing the best thought leadership around business to small business owners, and we want to bring value by covering a wide and diverse range of topics. Ryan Tansom is here to share his Intentional Growth™principles to help us understand the true value of our businesses. Join us to learn more!

Ryan Tansom started his entrepreneurial career at his family business as the executive VP and was responsible for the strategic, operational, and financial strategy of the $21M company. By bringing intentional focus to the right strategies, he helped turn the company around and enabled it to be sold for eight figures to a local competitor in 2014.

Ryan’s experience led him to the founding of Arkona with his business partner, Pat, to create the Intentional Growth™ framework. This system helps owners grow their companies with an end in mind by helping them view–and run–their companies through educational training, fractional CFO services, and strategic planning. He also hosts the popular Intentional Growth™podcast that has 310+ episodes and over 420,000 downloads and features guests like Gino Wickman, John Warrillow, Mike Michalowicz, and editors of popular publications like HBR and Inc. Magazine. With many passionate keynote speaking engagements, thousands of meetings, and hundreds of podcast interviews, Ryan has his finger on the pulse of the market like few others

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:
  • What Ryan learned through the profitable turnaround and sale of his family’s company
  • The major problems with the family business around purpose, equity value, and a strategic roadmap for the future
  • What Ryan would have done differently in hindsight
  • Why a business owner needs to have clarity about what they REALLY want
  • How making decisions from a place of burnout means we are solving for the wrong problem
  • The #1 thing business owners can do to make sure the reward is worth the risk
  • Why everyone has anxiety around “knowing the numbers” and making decisions around your financial statements
  • Ryan’s overview of the Intentional Growth™ principles and what they mean:
  • Know your drivers and what you want from your business.
  • Know your financial targets: annual income, net worth, and valuation in the future.
  • Know your exit options and how each one impacts your role and the value of the business.
  • Create sustainable, predictable, and transferrable cash flow.
  • Use your team of advisers to help.
  • How to understand enterprise value, equity value, and net proceeds
  • Why it’s important for business owners to know their value drivers
Links and Resources:

Connect with Ryan:, LinkedIn (Ryan), and LinkedIn (Intentional Growth Podcast)

Get Ryan’s Intentional Growth Principles andTraining:

Use code tapthepotential to save 25% on the Intentional Growth Training.

Join me for the upcoming FREE Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.

New! Now Available!!

The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour



About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.