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Using Systems to Gain Freedom in Your Business with Randall Soules

Did you know that systems will make you successful?  Randall Soules is a systems guy. He has always had a profitable business and attributes this to his systems.  In today's episode, he will be talking to us about the impact that systems can have on smoothing out the emotional ups and downs that clients and customers experience in dealing with our businesses. Tune in now, to find out more.

Randall Soules is one of six children of missionary parents to Brazil. He had no experience with carpentry until the age of 23, after three years of trying his hand at mechanical engineering at the University of Virginia. He has always enjoyed working with his hands and mechanical engineering didn't cut it for him. He started as a laborer and worked his way through the carpentry apprenticeship program, winning the city and state apprenticeship contest and going on to the national contest in Las Vegas. He started his own company, Soules Construction, in 1978, doing anything he could to feed his wife and two boys. He quickly made a name for himself in the city of Chattanooga. In 1985, he merged with another company and started Artis and Soules, Inc. It was in this company, running at times five crews, that he created simple, effective systems to navigate the complex field of remodeling. His company moved into high-end design building remodeling, becoming the go-to company in the city. He retired at the age of 60, and now spends his time podcasting, writing, and creating content for his membership site, The Scientific Remodeling System.

Show Highlights:

  • Randall's business focuses on educating about scientific remodeling systems. He explains why that is important to him.
  • The marvel of having all your systems in place.
  • Randall's wife never visited a job site. She just worked with the information that Randall brought her to do the estimations.
  • Her estimations would be correct within 5% every time.
  • Randall used to think that helping his clients was giving them a really good price. Now he knows that helping them is charging a price where he makes a really good profit.
  • What a 50% margin means to Randall.
  • Randall talks about a really tough customer he had.
  • Rough jobs are worth it when you've priced them appropriately.
  • Randall explains why systems are everything.
  • Randall explains how long it took to build and refine a system.
  • Randall gives a realistic idea of what incorporating his scientific remodeling system in your business could do for your business.
  • You have to believe in a system and try it, to make it work for you.
  • Randall explains why, for sales, you shouldn't go to your customer's homes. They should come to you.
  • Opportunities for women in the construction industry.
  • The kinds of emotional ups and downs that systems could prevent or smooth out in a remodeling project.
  • Randall explains the zero punch list.
  • Why Randall's small business has always been profitable.
  • Randall talks about the great trips he has taken with his family, as a result of having systems in place in his business.
  • Randall explains how important it is to be passionate about your life and to enjoy what you do.
  • The different topics that Randall talks about on The Remodeling Business Blueprint Po.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.