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Transitioning to a Sustainable Business with Don Zerby

Dr. Sabrina’s guest today is Don Zerby, who owns Ecolawn. Don has been following the How to Hire the BestProfit First, and The Pumpkin Plan systems for at least four years now and today he is sharing his story of his first hire after reading How to Hire the Best, as well as how he has integrated what he has been learning from the Better Business, Better Life™ program at Tap the Potential.

Fully implementing Tap the Potential’s solution has allowed Don to create a business that is giving him his life back.

Listen in to this inspiring conversation as Don shares his poignant story about why that is so important to him, and be prepared for a few ‘a-ha!’ moments that will be immediately implementable for you.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Don provides an overview of his lawn care business and the organic nutrient program that he developed.
  • Learning that a deep root system was the foundation for a healthy lawn, Don went on a mission to identify clients whose objectives resonate with his own, as there are components to a healthy lawn for which the homeowner is responsible.
  • After reading the first book in the How to Hire the Best series four years ago, Don made his first hire. This past summer, he received a surprising testimonial from a customer that gave him confirmation that he had hired his first-ever A-player.
  • Don asked his office manager to read The Pumpkin PlanProfit First, and How to Hire the Best because he planned to implement and execute these systems.
  • Positive feedback from clients he hasn’t even met is now a regular occurrence in Don’s business.
  • Don relates a catastrophic event that occurred three years ago that put him out of work for a month, and how his business operated well in his absence.
  • This experience showed Don how critical it was to create a sustainable business that could operate independently of him.
  • Don shares some of the important lessons he’s learned in the year that he has been a Tap the Potential client.
  • Identifying your immutable laws and core values produces profound change.

Links and Resources:

How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members is Available November 18!

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Enjoy Listening to This Referenced Episode:

Episode 110: Fall Back in Love with Your Business

Books Mentioned:


How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.