Welcome to the Toolkit
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Dr. Sabrina Starling, author of the How to Hire the Best™ series, explains the foundation of effective hiring in this Toolkit.
Imagine… access to a steady stream of A-Players who want to work for you. You’ll be able to hire on demand when you need someone.
In this Quick Start Guide, I walk you through the initial, foundational elements you must include to start building an effective Hire the Best™ System in your business, plus I share the subtle elements to crafting an effective Hire the Best Referral Program (many business owners overlook these and never get to a point of having that stream of A-Players wanting to work for them).
This is a glimpse into the Hire the Best™ System.
Ready To Fully Build Out Your
A-player Attraction System?
Attracting and Recruiting Strategies for Small Business Owners
Find, Captivate, and Inspire A-Players to Join Your Team
“It’s always seemed so hard to find good employees, much less attract them to work for me. I used the Ideal Team Member Template and almost like magic that applicant appeared.”
– Holly and Jimmie Cassity, Sweetwater Garden and Wind River Landscaping Company
Discover Your Competitive Advantage for Attracting and Recruiting Top Talent
Most small business owners dread hiring team members. An applicant looks great on paper and interviews well. Yet, once you bring a new team member on board, 75% of the time, you’re disappointed in their performance.
In this 5-week course, we can increase your hiring success rate.
Find The Right People
Finding the ideal team member starts with understanding what makes an team member ideal for you. Together, we’ll uncover what an ideal team member looks like for your team.
Create Consistent Interest
Get the recruiting strategies to keep your ideal team member pipeline filled. So, when you have an opening, there’s a line of A-players enthusiastically waiting to join your team.
Assemble Your Dream Team
What if you could turn your biggest payroll expenses into profit generators? Plus, have a group of people you love working with every day. We can help you assemble your employee dream team.
Recruiting Top Talent Feels Harder Than Ever
Most small businesses can’t offer the same perks and benefits as large corporations.
Hiring the wrong team member is too costly!
Hiring the wrong entry-level team member costs between $5,000 and $7,000 after just 3 months.
– US Dept of Labor
You’ll be out over $40,000 if you mis-hire a team member who makes $20,000 annually.
Hiring the wrong $100,000/year team member will cost you $300,000.
With recruiting strategies from How to Hire the Best, you can consistently attract a steady stream of A-Players chomping at the bit to help you grow your business.
I now quickly fill my open positions with the right people for the job. I thought I could hire anyone, and if the training I provided was good enough, I’d get them to be productive. Now I know how to match an team member’s strengths with the job. I’ll save a lot of time, money and frustration by preventing problems I would have had in growing my company if I’d continued hiring the way I had been.
– Brandon Ornelas, CEO, Breezy Pop
What if different recruiting strategies could help you:
Compete against large corporations for top talent.
Attract A-Player team members before you need them.
Hire the right person for the right seat the first time.
Small Business Owners can Say Goodbye to Hiring PTSD with
Tap the Potential’s How to Hire the Best Course
Repel the Wrong Fit
“Implementing this recruiting process scared off pretty well all applicants (lol!) which at times left me feeling vulnerable & unsure. But then someone came along who loved all of what I communicated, my goals and dreams for the business, the culture I’m building, etc. I hired her and it’s been fantastic!”
– Ellen Humphrey-Allen, CPA, CGA, BAccS
Become an Employer of Choice
– Mark & Linda Hunter, Hunter’s Furniture & Appliance
Make Hiring Feel Like Magic
– Amanda Henry, Owner, Rainmaker Marketing Solutions, LLC
%
Net Promoter Score (NPS)
STRONG CUSTOMER LOYALTY, REFERRALS and HAPPINESS
How to Hire the Best is More Than
a Watch-and-Learn Course
Access starts as soon as you join! And it’s our philosophy to keep things personal. Here’s how we help you along your hiring journey…
5-weeks of Learning
Work through the content at your own pace. We believe you get the most out of it by completing one module each week for five weeks. But some people like to binge the videos first and then go back through it to complete the activities. View curriculum.
VALUE$3000
1 LIVE Q&A Per Month
Access 1 LIVE group coaching call each month, with our expert hiring strategists, to get the most out of the course. You read that right! You have access to hiring strategists once each month for as long as you want it!
VALUE$3000
Recruiting Strategy Community
Connect with other small business owners who are building their A-player attraction system too. Most of our community receives job ad feedback, input on your interview questions, watch-outs for your offer letters, and more from their How to Hire the Best cohort.
VALUE$1200
With Just One Investment, You AND Your Hiring Managers Have Access to the Resources and Support You Need to Attract and Retain Your Dream Team.
Supercharge Your Top Talent Recruiting Strategies with These How to Hire the Best Bonuses
Peoplemap Assessment and Full Report
Unleash your potential by understanding your Peoplemap™ Type and what it means with respect to attracting the right A- Players for your team.
Ideal Team Member Template
Use this “fillable” PDF over and over again for each role in your business. Then watch as your ideal candidates start to magically appear!
Great Place to Work Spotlight
Plus, each Move Forward Action Step builds your How to Hire the Best System. 90% of small businesses have no system to attract A-Players. You are adding significant value to your business with this system in place!
Learn How to Hire the Best With Recruiting Strategies in
5 weeks or Less
How to Hire the Best Curriculum
Module 1 – Recruiting Strategies to Quickly Hire Right
In this module,
- Learn the one recruiting strategy that dramatically reduces turnover while creating a culture where every team member can’t wait to come to work!
- Discover the most important qualities to hire for (HINT: It’s not skillset). Most business owners completely overlook these!
- Uncover what a great place to work looks like for your ideal team members that will have them begging you for a job.
- Develop a clearly defined avatar for your next hire so you know them as soon as you see them.
Module 2 – Quick & Easy Techniques to Tell if a Candidate is the Right Fit
In this module,
- Discover how to screen out “wrong fit” candidates (this saves you hours of time dealing with unqualified candidates!)
- Write a STANDOUT job ad that speaks straight to the heart of the A-Players you want to attract (and repels the “wrong fit” candidates).
- Plus how to set your new team members up to become immediate Profit Centers and raving fans of your business.
Module 3 – How to Attract Top Talent to Line up to Work for you, (Even if you Can’t Pay top Dollar!)
In this module,
- Identify the most valuable intangible perks of working for your small business that will have ideal candidates drooling.
- Quickly position yourself as an ‘Employer of Choice’ to keep top talent swiping right!
- Develop your customized 3-Step Action Plan to have your current A-players telling their top talent friends you’re their ‘Employer of Choice.’
- Craft the 1 essential piece of recruiting collateral you absolutely must hand a candidate when they interview with you (this totally differentiates you from any competition!)
Module 4 – Design Your Ideal Employee Referral Incentive Program
In this module,
- You may never need to pay a recruiter again! Tap into the easiest and most inexpensive way to have the BEST applicants storming your inbox.
Module 5 – Spreading the Word About the Opportunity to Work for an “Employer of Choice”!
In this module,
- Explore inexpensive tactics to quickly spread the word to the right people about opportunities to work for you.
- Learn everything you need to create a STANDOUT Careers Page on your website that has top talent itching to hit “apply.”
- Walk away with a SIMPLE-TO-IMPLEMENT social media campaign to continuously attract A-Player candidates inquiring about the opportunity to work for you.
If you’ve been thinking about joining our Better Business Better Life Program, you’ll get a preview of our small business coaching style when you participate in our Live Q&As.
Meet Your How to Hire the Best Hiring Strategists
Work with the team who brought you the international best-selling How to Hire the Best series.
– Mike Michalowicz, Best Selling Author of Profit First, The Pumpkin Plan, Fix this Next and Get Different
Dr. Sabrina Starling
The Business Psychologist
Author, Keynote Speaker and Podcast Host
Dr. Sabrina's Bio
The third generation in her family impacted by entrepreneurial hustle culture, Dr. Sabrina is transforming the story of success from long hours and grinding it out to work that supports and enhances life.
Hustle culture often means sacrificing our health, well-being, and relationships, all for the sake of success. Dr. Sabrina’s research shows this leads to burnout and pain in our relationships. There is a better way. Work supports life, not the other way around!™
Dr. Sabrina is revolutionizing the workplace with concepts like Work Supports Life™, 4 Week Vacations®, $10,000 an-hour activities, 25-hour workweeks, and unlimited vacation and sick time in highly profitable businesses winning the war for talent. She inspires transformation in a world where work often overshadows life, sharing insights from her ongoing research with over 650 entrepreneurs and their high-performing teams.
Featured in Forbes, Entrepreneur.com, and Thrive Global, Dr. Sabrina is the founder of www.tapthepotential.com and the globally top-ranked Profit by Design Podcast. Listed in The Daily Hustle’s Top 50 Entrepreneurs to Watch in 2022, Dr. Sabrina is on a mission to get 10,000 business leaders taking the Work Supports Life™ Pledge.
Kaitlyn Beaver
Success & Connect Team Lead
How to Hire the Best Strategist
Kaitlyn's Bio
While working closely with entrepreneurs, she has seen how burnout, employee disengagement, outdated systems, and toxic workplaces can negatively impact their organization’s profitability, infrastructure, and growth. After years of supporting non-profit leaders, it became her passion to equip them with the tools and support they need to focus on what matters most- the people they’re serving.
Kaitlyn has years of experience as a Career Coach and Digital Media Producer for a national workforce development company. She recognizes the need for ongoing education, training and development to curate a positive workplace culture, retain top talent, and inspire innovative solutions to problems. She has first-hand experience building small but mighty teams, providing training needed for success, and cultivating a collaborative culture.
Kaitlyn thrives in helping leaders identify their goals and connect them with right resources and coaching they need to achieve personal and professional success. Her mission to put people first, make an impact, and lead with curiosity helps leaders tap into their potential and acheive desired outcomes for their life and business.
Her favorite thing about Tap the Potential is getting to see the impact leaders are making within their families, businesses and communities. She loves seeing our consulting team in action, making a difference in the lives of others.
Build Your A-Player Top Talent Attraction System
in Just 5 Weeks
Register
Join our How to Hire the Best course. You’ll gain immediate access to the course content and admittance to your How to Hire the Best business cohort. Plus, start attending the LIVE Q&As with Dr. Sabrina and our expert hiring strategists!
Participate
Our small business owners and hiring managers get the BEST results when they ask their cohorts for feedback on the course activities. Plus, submit your questions for the Live Q&As and have our hiring strategists troubleshoot for you.
Attract
You’ll be surprised at how quickly you start to attract top talent with these new recruiting strategies. PLUS, your top performers will LOVE the culture you’re creating and tell all their A-player friends about this Great Place to Work!
Make One Investment for You and Your Team
BONUS #1
Peoplemap Assessment and Full Report ($145 value)
BONUS #2
Receive Dr. Sabrina’s Ideal Employee Template ($397 value)
BONUS #3
Be Featured As A Great Place to Work Spotlight ($5000 value)
Does How to Hire the Best Work?
See how the A-player Attraction System worked for Virtual Partner Advantage.
Are you ready to see hiring results like Charlotte?
If you fully apply the strategies you are taught in this workshop and are not happy with the results you experience, send us your entire set of completed Action Sheets within 30 days of registering for the workshop. We will issue you a full refund.
Hiring and Recruiting Strategies FAQs
Q. Will these strategies work when hiring for professional-level positions?
A. Yes
Q. Do these strategies work for hiring independent contractors and remote teams?
A. Yes
Q. What happens after I sign up?
- You will receive your login credentials to access the video clinics in Mighty Networks. Inside the course you will see the dates and times of the monthly calls for support + get access to the community to ask questions along the way.
Q. I have some challenging team member situations. What if I need support beyond what is covered in the on-line course?
- We recommend you sign-up for the How to Hire the Best course, and also consider joining Tap the Potential’s Better Business, Better Life Program. This is where you can get on-going support from our team in building your team of A-Players and creating a great place to work, while increasing your profit and freeing up your time.
Q. Does this course cover how to onboard new team members? Policy manuals?
- This course is focused on how to ATTRACT a steady stream of top performing team members.
If this is your first hire, in addition to this online course, Dr. Sabrina recommends you also work with your local workforce services office for specific guidance on procedures for new team members. This service is usually provided at no charge to employers.
Q. I have an HR Director. Can my HR Director participate?
- Yes. Keep in mind, you will need to make strategic decisions during the course that should only be made by you—the owner of the business. If you have multiple members of your business who you would like to participate, shoot us an email at admin@tapthepotential.com and we’ll give all of them access to the Mighty Networks so they can support you in completing the course. We do not charge extra for this because we encourage owners to delegate!
Plus, if you invite your team members to support you, you have additional help to complete the 90% of the Move Forward Action steps required to be featured in our Great Place to Work Spotlight.
Q. What happens if I don't complete the course?
- We want you to succeed! You have lifetime access to the course and can repeat the course as often as you like to complete 90% of the Move Forward Action Steps to be featured in Tap the Potential’s Great Place to Work Spotlight.
Many of our clients repeat the course to hone and refine their How to Hire the Best A-Player Attraction System! We encourage you to do the same.
Q. How long will it take me to complete the video sessions?
Q. What topics are covered in the LIVE Q&As each month?
Q. How long do I have access to the How to Hire the Best course?
Q. What all do I get with my Great Place to Work Spotlight?
A new car! Just kidding!
Once you complete 90% of the Move Forward Action Steps, you’ll be featured in Tap the Potential’s Great Place to Work Spotlight. That means an interview on the Profit by Design podcast. Plus, you’ll get a Great Place to Work badge to add to your hiring marketing collateral, including your careers page.
Q. What if I have a confidential issue or need one-on-one coaching beyond what’s available in the Live Q&As?
While you’re always welcome to submit a question to the How to Hire the Best community and participate in the Live Q&As, we understand sometimes you’ll have more personal needs. If you need or want a more personalized coach experience, take a look at our Better Business, Better Life Program.
Other Hiring and Recruiting Strategy Resources
Don’t Keep Trying to Fit Square Pegs in Round Holes
Our How to Hire the Best Course gives you attraction and recruiting strategies customized for small business owners to compete against the big guys with big pockets and big benefit packages.