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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

This is Real Life Business


I’m talking to a friend and colleague today, Christeen Era, about her book and how Profit First principles can apply to any business. Struggling business owners breathe an audible sigh of relief when their profit margins are increased and they can operate from an abundance mindset. Join us for today’s episode to learn more.

Christeen Era is the co-founder of Green Profit Academy and an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Certified Fix This Next Advisor, and Quickbooks ProAdvisor.

Additionally, join us as we take a closer look at how Profit First is helping Christeen’s clients

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. 

Show Highlights:
  • Christeen gives an overview of her journey with Profit First that began in 2015
  • How Profit First helps solve specific problems in Christeen’s business
  • Early “sighs of relief” that Christeen hears from her clients who implement the Profit First system
  • Lawn care and landscape businesses, the huge potential, the disconnect, and what’s holding them back
  • The huge difference and mindset shifts that happen when operating expense accounts are overfunded
  • The trauma that some business owners have–and why it leads to a “This is too good to be true” belief
  • How Christeen’s scalable growth business model is a roadmap to grow your business while maximizing profits
  • Common mistakes business owners make in “DIY versions” of Profit First
  • The initial pieces that Christeen puts into place to help with course correction for business owners
  • How you can get Christeen’s Free Toolbox for any contracting and service industry


Connect with Christeen:

Profit First for Lawn Care and Landscape Businesses


Green Profit Academy

Facebook and LinkedIn

Core Growth Strategies

Facebook,  LinkedIn, and YouTube

Find Christeen’s book on Amazon

Links and Resources:

New! Now Available!! The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.