Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

The Ups and Downs of Entrepreneurship with Rochelle Rizzi

If you’ve ever felt alone or lost your way during your entrepreneurial journey, you’ll want to listen to this riveting and inspiring conversation between Dr. Sabrina and her guest, Rochelle Rizzi.

Rochelle Rizzi is a member of the Tap the Potential team and she also has her own business, Le Vrai Nord. Rochelle has a powerful story to share with you about her entrepreneurial journey. Rochelle’s story is one of losing yourself in your business, facing our greatest fears and rising again. You will resonate with many of the touch-points in her story.

As an entrepreneur, a writer, a systems-thinker, and motivational leader, Rochelle aims to be purposeful with her own life and a reliable, passionate partner to her own clients.

As a career, Rochelle is a marketing and operations strategist for her clients. Her love of culture, creativity, and communications brings together teams for measurable successes while having fun and building employee engagement.

Rochelle is the mother of four beautiful boys and lives between Tampa, Florida, and East Lansing, Michigan, traveling the world as much as possible in between all the basketball and baseball games.

Show Highlights:

  • Rochelle describes how she came up with her company name, its unique meaning to her, and the decision she made to reach out to Dr. Sabrina.
  • The financial lessons Rochelle learned before she started implementing Profit First were devastating ones.
  • Rochelle shares how she conceived her vision while frustrated.
  • “What If”
  • Dr. Sabrina divulges the dark point in her own life that solidified the need to create a business that didn’t rely on her.
  • Why Rochelle has taken the 4 Week Vacation™ Pledge.
  • What’s it like to work with Tap the Potential? Rochelle details how it is important to her.
  • Dr. Sabrina explains the draw of immutable laws.
  • Be clear on who you are, what your business is meant to do, where your sweet spot is, and what kind of people you want to cultivate.
  • Rochelle imparts the business wisdom she gained along her journey.
  • Self-doubt sets entrepreneurs up to be extremely susceptible to depression in the low moments of our businesses. It is important to remember, especially during these times, that suicide and depressive thoughts are fleeting thoughts and these thoughts will pass.
  • You are more than the success of your business!
  • It’s important to surround yourself with the best people.

Links and Resources:

Want to work with Dr. Sabrina and the Tap the Potential team to transform your business into a highly profitable, great place to work and get your life back?
The first step is taking our Assessment at

Get  the Book!! How to Hire the Best

How to Hire the Best Toolkit

Get Your 2020 Action Planner Now!

The Pumpkin Plan Action Planner 2020

Dr. Sabrina’s WEBSITE


For Resources & Tools from Sponsors –

Subscribe & Share Podcasts! –

Facebook Group

Books Mentioned:

How to Hire the Best – Contractors Edition by Sabrina Starling, PhD
How to Hire the Best – Entrepreneurs Edition by Sabrina Starling, PhD – (Coming in September)
The 4-Week Vacation by Sabrina Starling, PhD – (Coming in December)

Profit First by Mike Michalowicz

Connect with Michelle!

Rochelle’s Website

Rochelle’s Linkedin – Rochelle Rizzi

Rochelle’s Linkedin – Le Vrai Nord

Rochelle’s Facebook

Rochelle’s Instagram

Rochelle’s Compass Rose Blog

New Beginnings by Rochelle on the Tap the Potential Blog

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.