Businesses surviving the critical first 5 years in business tend to do so by experimenting…trying a little bit of this and a little bit of that to see what works. The problem is too many things work a little bit.
If you’re honest with yourself, it’s taking a lot of effort to maintain your business by spreading your energy and resources around, tending to all of the things that are working a little bit. You may be getting by, but you’re not thriving.
To thrive, you must zero in on your ‘Sweet Spot’— what your Ideal Clients and Customers want most from you, that your business can be the best in the world at delivering, and that can by systemized.
To thrive, we must free up our precious resources so we can take care of our best clients and customers. We can’t do that if we allow ourselves to become bogged down in serving clients and customers who are less than our ideal and delivering products or services outside our Sweet Spot.
Imagine yourself as a tourist backpacking across the country. If you take a souvenir from each location, and you're on a long journey, sooner or later, you have to leave some souvenirs behind, or your load becomes heavy. You get bogged down and tired. You quit enjoying the journey. If you’re business is the journey, this is the point where you begin asking yourself, “Why do I get up every day and do this? What’s the point?”
With each step forward we take in our businesses, new vistas open before us. If we continue carrying all the “baggage” from the previous steps forward, our loads become awfully heavy. We get bogged down. It becomes harder and harder to move forward.
If you’re recognizing your business has become cumbersome, not nearly as profitable as you’d like, and that you’ve fallen out of love with your business, it’s time to lighten your load. Zeroing in on your ‘Sweet Spot’ will do this for you.
This begins with an honest assessment of what’s really working in your business, and what’s not working. Strategically letting go of the “energy drainers”(ie., your Profit Suckers!) frees up your energy to focus on and leverage on your Sweet Spot. This translates into more free time for you, lots more fun doing what your business does best, and a dramatic increase in profit. What’s not to love?