The Secret to Growing a Wildly Successful Business that Doesn’t Eat up all Your Time and Energy

Businesses surviving the critical first 5 years in business tend to do so by experimenting…trying a little bit of this and a little bit of that to see what works. The problem is too many things work a little bit.

If you’re honest with yourself, it’s taking a lot of effort to maintain your business by spreading your energy and resources around, tending to all of the things that are working a little bit. You may be getting by, but you’re not thriving.

To thrive, you must zero in on your ‘Sweet Spot’— what your Ideal Clients and Customers want most from you, that your business can be the best in the world at delivering, and that can by systemized.

To thrive, we must free up our precious resources so we can take care of our best clients and customers. We can’t do that if we allow ourselves to become bogged down in serving clients and customers who are less than our ideal and delivering products or services outside our Sweet Spot.

Imagine yourself as a tourist backpacking across the country. If you take a souvenir from each location, and you're on a long journey, sooner or later, you have to leave some souvenirs behind, or your load becomes heavy. You get bogged down and tired. You quit enjoying the journey. If you’re business is the journey, this is the point where you begin asking yourself, “Why do I get up every day and do this? What’s the point?”

With each step forward we take in our businesses, new vistas open before us. If we continue carrying all the “baggage” from the previous steps forward, our loads become awfully heavy. We get bogged down. It becomes harder and harder to move forward.

If you’re recognizing your business has become cumbersome, not nearly as profitable as you’d like, and that you’ve fallen out of love with your business, it’s time to lighten your load. Zeroing in on your ‘Sweet Spot’ will do this for you.

This begins with an honest assessment of what’s really working in your business, and what’s not working. Strategically letting go of the “energy drainers”(ie., your Profit Suckers!) frees up your energy to focus on and leverage on your Sweet Spot. This translates into more free time for you, lots more fun doing what your business does best, and a dramatic increase in profit.  What’s not to love?

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.