The Insider’s Guide to Writing a Book with Paul Brodie

If you’ve ever wanted to write a book, you’ll want to listen in as Dr. Sabrina and Mike give the inside scoop of the back-end of the book publication process, sharing an inside peek into what actually goes into writing a book, getting it published, and what you need to know about after it’s published. This is going to be fun!

Dr. Sabrina’s guest today is Paul Brodie, the CEO of Brodie Consulting Group. As a book publisher, he helps coaches, consultants, speakers, and business owners share their story with a proven system. What makes Paul’s books different is his ability to explain complex ideas and strategies in a simple, accessible way that you can implement immediately.

Paul is a lifelong learner and earned an MA in teaching from Louisiana College and a BBA in Management from the University of Texas at Arlington. In his spare time he loves to read and write books, to travel, especially to Maui and Las Vegas, and he’s an avid sports fan. Paul is also a proud Rotarian and a member of the Greater Arlington Chamber of Commerce.

Show Highlights:

  • Paul shares the compelling story of how he came to be a publisher.
  • There’s more to writing and publishing a book; you have to market it.
  • When writing, you need to stop overthinking everything.
  • The book doesn’t have to be huge, but you need at least ten key talking points, especially if the book is a business-type non-fiction.
  • There’s an app where you can speak your book out if you prefer not to write it out. You would need to speak 10-12 minutes of audio for each chapter.
  • If you can focus on one talking point a day for two weeks, you can crank out a book.
  • The main thing that readers want is something direct and to-the-point. They all want to connect with you.
  • Remember though, that it’s not all about the front-end. The front-end gives you credibility. The back-end makes you money.
  • Writing a book is not about a pitch or a script, it’s about genuinely caring about people. That comes across and you don’t have to be sales-y.
  • Paul discusses the meaningful legacy-type books that he also publishes.
  • Dr. Sabrina and Mike offer insight into writing as a therapeutic process.
  • Paul has written a variety of different books and provides a moving example of a book he wrote that was especially therapeutic for him.
  • “The Imposter Syndrome”
  • For a final proofread of your book, one of the best things you can do is to speak your book out loud or record an audio version so that you can catch any final mistakes.
  • Paul covers the different forms of publishing, leveraging your services, the investment and recouping your investment.

Links and Resources:

Get  the Book!! How to Hire the Best
www.TapThePotential.com/book

How to Hire the Best Toolkit

www.TapThePotential.com/Toolkit

Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment

https://www.tapthepotential.com

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Connect With Paul!

FREE Book Download!! Complimentary Strategy Session!

Paul’s Website http://getpublishedsystem.com

Paul’s Podcast

Book Mentioned:

The Pursuit of Happiness:Ten Ways to Increase Your Happiness in 2019, by Paul Brodie

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.