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The Battles We Fight Start Between Our Ears with Tom Reber

Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The Contractor Fight Podcast. They talk about mindset and the impact that it has on the pricing of services, the sales process, the way we deal with the hiring process, and how we deal with our team. Tom also talks about the value of getting outside of our own industry to make our businesses really stand out. Listen in today, to find out more!

Tom runs a coaching and consulting company for contractors. Tom believes the battle we're fighting starts between the ears. Tune in to find out about toxic mindsets and what it takes to develop the kind of confidence you need to build the kind of business you want.

Tom Reber is the host of The Contractor Fight Podcast which currently reaches tens of thousands of contractors all around the world, through the podcast, Tom's Youtube channel, Contractor Fight TV, social media, and private workshops. Tom is a Marine Corps veteran and he lives in Manitou Springs, Colorado.

Show Highlights:

  • Tom shares the moment that he realized that mindset was a critical issue.
  • What you focus on and what you give importance to, is generally what you're going to get in your life.
  • Tom talks about the foundation of what they do in The Contractor Fight.
  • The biggest battles that Tom sees contractors fighting between their ears.
  • You have to be confident, and your own biggest fan.
  • Confidence is like a muscle. You have to work on intentionally building your confidence.
  • How to grow your confidence.
  • You become the average of the five people you hang out with.
  • The benefits of being uncomfortable.
  • Making the choice to make money.
  • Tom shares about his provocative online article, How to Increase Profit In Less Than One Month.
  • The number one area that gross profit is lost is through direct labor costs.
  • Managing labor costs and getting employees invested in the profit of the company.
  • Why it's worth paying the best people the most money.
  • Why you have to have certain non-negotiables when it comes to the character of the people you employ.
  • What is involved in a culture contract.
  • Tom explains his Profit Path.
  • Preparing your mindset for employing the right people.
  • Raising your prices when things get tough in business.
  • Tom's rather unorthodox sales process.
  • The incredible benefits of learning to listen properly.
  • Learning to take control with your clients.
  • Shifting your mindset from ‘that won't work' to ‘how can I make this work?'.
  • The value of journaling and affirmations.


Profit by Design Podcast:

Profit by Design Facebook group is Dr. Sabrina’s free masterclass to help you hire A-Players. is Dr. Sabrina’s coaching company specializing in helping business owners create highly profitable, great places to work.

Tom's website:

To get Tom's Daily Fight tips, either text 7192993852 and use the word TIPS. Or go to to join.

If you are interested in taking part in our Breakthroughson The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the website!

Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: 

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.