About Dr. Sabrina Starling

Dr. Sabrina Starling, The Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential. At Tap the Potential, we work to free business owners from the constant demands of a growing business. We believe work supports life, not the other way around. Clients in our Better Business, Better Life™ coaching program have more time and more money than they’ve ever had before. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to Get Their Life Back!

Never one to accept status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

Her newest book (Nov 2020), How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Employees is truly the mothership book of the series, catering to ALL entrepreneurs in every industry. From decades of work and research, Dr. Sabrina shares crucial hiring strategies to transform small businesses everywhere AND improve personal lives.

As The Business Psychologist™, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of an owner’s biggest investment—team members.

Her last book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees, was an International Best Seller on Amazon!

How To Hire The Best Discussion Points

  • You say that traditional hiring practices don’t work. Why not? What should we do instead?
  • In the How to Hire the Best, Contractor’s Edition, you share the Tap the Potential Solution™, which consists of 5 key strategies, create the opportunity for a small business to thrive and grow profitably even in a tight labor market. Would you share what those strategies are?
  • You help business owners create highly profitable, great places to work that allows them to take a 4 Week Vacation. How do I know if I’m doing the right things to create a highly profitable, great place to work? How do I know how close I am to taking a 4 Week Vacation?
  • What’s the 1 thing missing in most small businesses that has the greatest impact on creating a strong culture and engaged team members?
  • In your experience, what impact does loyalty have on a business’s profitability and culture?

Dr. Sabrina is happy to speak to various topics outside of these.

Key Note Topics

  • How to Hire the Best
  • The 4 Week Vacation™: Set Your Business Up to Run without You
  • The Tap the Potential Solution™ to Creating a Highly Profitable, Great Place to Work

How to Hire the Best Book Series

Are you tolerating warm bodies doing just enough to get by, making repeated mistakes and costing you thousands in re-work and overtime? Are you working 80+ hours per week to cover for roles that feel impossible to fill? What if you could attract a steady stream of A-Players, who eagerly take work off your plate, solve problems and take great care of your clients?

It’s possible. And it’s easier than you think.

Where To Find Dr. Sabrina





Where To Find Dr. Sabrina

The Entrepreneurship Elevated
Podcast with Mike Michalowicz

Episode 271: Hiring and Building Great Teams

Remodeling Business Blueprint with Randall Soules & David Hawke

Episode 84: How To Hire The Best

Leadership and Loyalty with Dov Baron

Dr Sabrina Starling: How to Hire the Best

Duct Tape Marketing Podcast with John Jantsch

How to Attract and Hire the Best Talent

Dr. Sabrina Publicity Photos

How to Hire the Best Publicity Photos

All photographs, images, and logos of and by Dr. Sabrina Starling included in this media kit are the sole property of Tap the Potential LLC. and may not be modified or altered in any way, shape, or form, without expressed written consent and authorization from Tap the Potential LLC.

What people have to say about Dr. Sabrina

My Network Wins and So Do I.

Dr. Sabrina Starling knows her stuff and shares it with the audience in easy to swallow manageable components. She is sharp, she is practical, and helps audience members grow their business in a step-by-step way no matter what their starting point. She is genuine and it shines through to those people listening. I received a bunch of emails thanking me for having her as a guest speaker. When my network wins – so do I. I intend to have her back as a speaker again and again!

Kim Ades, MBA

President and Founder of Frame of Mind Coaching and JournalEngine™ Software

Warning: She’s Brilliant and Lot’s of Fun!

Dr. Sabrina Starling challenges status quo thinking, moving business owners forward with powerful, actionable insights. Dr. Starling is an invaluable resource to small business owners. Nowhere else will you find this rare combination of psychology combined with solid business strategy, presented in an easy to understand, highly applicable way. Dr. Starling is passionate about driving profit in small businesses, as they become great places to work. Her highest commitment is to moving small business owners from being overworked and barely staying afloat to thriving in their business and personal lives. Audience members come away excited, energized and wanting more. She’s easy to work with, and truly has the business owners’ best interests at heart.Warning: She’s brilliant and lots of fun!

Travis Lane Jenkins

Founder and CEO at Rock Star Entrepreneur Network

Countless ‘Take-Aways’ for Small Business Owners.

Let me be very clear about this… Dr. Starling is the number one, most remarkable business coach I’ve ever witnessed, known or worked with. I know hundreds of coaches and have personally worked with a dozen or so coaches that I have the highest regard for, but Sabrina (or The Doc, as I call her), is the world’s best.The reason she is so extraordinary is because she genuinely cares more about small business owners than anyone else. So much so, that at times I have seen her care for the business owner’s success, growth and happiness even more than the business owner themselves. I didn’t even think that was possible! But The Doc doesn’t stop there. She understands the complexities of the psychology of business, which is 95% of what it takes to succeed in small business. Added to that is the depth of experience she has from working with so many business owners over the years. She brings a combination of talent, experience and caring that I rarely see.When Dr. Sabrina is speaking, her straightforward, tell-itlike-it-is manner, combined with an approachable, warm personality, draws audience members in. She deeply understands the mindset of the audience and connects with them where they are, while providing easy to implement strategies, tools, and resources to move them forward. I can only rave about the countless ‘take-aways’ she provides.I can’t recommend her more highly

Mike Michalowicz

Author of Profit First, The Pumpkin Plan, Clockwork and Fix This Next

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