Profit by Design

How to Hire Your Next A-Player with Dr. Sabrina Starling

How to Hire Your Next A-Player with Dr. Sabrina Starling

Today’s show focus is very near and dear to my heart: hiring A-players. I’ll explain what small business owners are getting wrong and why traditional hiring practices will only bring difficulties and heartache. The mis-hiring process is painful because of the time and effort involved in screening applicants and interviewing, and statistics show that 75% of business owners are mis-hiring. Join me in today’s episode for a look at what not to do and what will give solid results in attracting A-players to your team. I’ll wrap up with simple tips to help you uplevel your team this year for profitable growth.

Because we love to celebrate wins here at Tap the Potential, we have a big win to celebrate with you today. This is the 5th anniversary of the Profit by Design podcast! That means that we have come to you weekly for five years, sharing tips, tools, and strategies to help you design your business to be sustainably profitable. Along with that, we are ranked in the top 5% globally in a field of over three million podcasts, and that is only possible because of our devoted listeners. We appreciate each listener and each piece of feedback we receive!

The truth is that a single A-player can outperform 9-12 average team members and greatly impact your leadership experience in positive ways. Don’t you want to leave traditional hiring practices behind and learn how to attract and hire valuable and productive A-players for your team? The first step is to attend our free workshop, Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. It’s on February 22. Click the link to sign up today!

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Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability

Expect More, Achieve More: The Power of Setting Boundaries and Owning Accountability

Are you struggling to set boundaries with your team and hold expectations? This is a common struggle for business owners. If you find yourself having the same conversations over and over with your team members just to see nothing change, this episode is for you! We are diving into practical ways to set boundaries and hold expectations for them, along with the challenge of the tough conversations you need to have with team members who criticize your choices as the leader and business owner. Join us to learn more!

As part of our support to help you uplevel your team, we have a very exciting opportunity coming up very soon. It’s called Unlocking Profit Potential: The Power of A-Players and How to Attract Them for 10x Growth. This free workshop is on Thursday, February 22, and you do not want to miss it! Sign up today!

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The Dream Manager: An A-Player’s Story of Aligning Her Vision with the Company’s Vision

The Dream Manager: An A-Player’s Story of Aligning Her Vision with the Company’s Vision

Welcome to today’s episode! Last week, we covered how your organization’s future and your team members’ potential are intertwined. You also learned why Tap the Potential’s Dream Manager Program is the solution to the monumental problem of employee disengagement. Today you’ll learn the vital importance of putting your personal strategic plan in place, how identifying your dreams supports your business vision, and how to energize your A-players and keep them engaged. Join us to learn more!

Leading the charge for this topic is Melissa Kay, the Lead Strategist and “Chief Dream Officer” at Tap the Potential. Joining her is Kaitlyn Beaver, Sales and Marketing Team Lead at Tap the Potential. Kaitlyn shares her experience with the Dream Manager Program and how having a personal strategic plan supports her role as an A-player on our amazing team.

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The Dream Manager Program: The Solution to Employee Disengagement

The Dream Manager Program: The Solution to Employee Disengagement

“The great corporate battle in the coming decades will be the war for talent.” Do you feel overwhelmed by the challenge of attracting and retaining engaged A-players on your team? Is employee disengagement sinking your ship? In this episode, Melissa Kay, Tap the Potential’s Lead Strategist and “Chief Dream Officer,” shares how your organization’s future and your team members’ potential are intertwined. We are diving deep into team member disengagement, what the core issue is, how it can end your organization, and what you can do about it right now. Join us to learn more!

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How to Strategically Manage Your Time with Melissa Kay

How to Strategically Manage Your Time with Melissa Kay

Do you feel like you never have enough time to get everything done? You are not alone! Most business owners identify time management as one of the biggest challenges they face. When you started your business to have more time freedom, you probably didn’t envision getting caught in the survival trap and experiencing real symptoms of burnout as your business grew. If you are unsure of how to prioritize your time, have too many meetings to attend, and don’t know what to focus on next, we can help. It all starts with learning to manage your time strategically.

Join us for this episode with Melissa Kay. The first step in managing your time is understanding the value of your time as a business owner. We have two valuable tools that can help! Get your copy of the Chart of $10,000 an Hour Activities and the 2024 Strategic Planner today!

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Strategic Planning Series, Part 4 of 4: Designing for Profit in 2024

Strategic Planning Series, Part 4 of 4: Designing for Profit in 2024

Set yourself up to double or triple your profit and owner’s pay in 2024! How does that sound? Join Dr. Sabrina for Part 4 of our Strategic Planning Series as she walks you through what it means to design your business to be sustainably profitable. You’ll learn how to get out of the survival trap, plan for growth that increases profit and owner’s pay, and discover the most often overlooked business expenses.

Our focus at Tap the Potential for 2024 is “planning to thrive.” In our Strategic Planning Series, we have covered how to build your resilience, use the Gift to Yourself Exercise, and properly reflect on the wins, successes, breakdowns, and breakthroughs of 2023. Our workbook to accompany this series has handouts and charts that will be helpful to have in front of you.

Download your copy of our Strategic Planning Series Workbook today; you’ll also get the Tap the Potential 2024 Strategic Planner as a bonus gift. This valuable tool will help you break down quarterly goals, take daily action steps, and give you powerful questions for reflection.

What’s possible for you in 2024? Do you imagine more time for family, friends, exercise, hobbies, healthy eating, and reconnecting with the things that bring you joy and fulfillment? We started the Better Business Better Life Jumpstart on January 8. The great news for you is that there is still time to join the program and access the workshop, and it’s free! We will help you design a sustainably profitable business and find more time for what matters most in 2024.

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Strategic Planning Series Part 2 of 4: Celebrating Wins and Looking Ahead to 2024

Strategic Planning Series Part 2 of 4: Celebrating Wins and Looking Ahead to 2024

Our clients’ successes, big or small, help fuel our team at Tap the Potential. We have supported business owners in 2023 through some very challenging circumstances, and I want to brag about our clients who have been resilient in achieving major wins this year. If the end of 2023 finds you still in the struggle, I hope today’s show inspires and encourages you. You can absolutely have a profitable and growing business in 2024—-AND a great quality of life!

Our clients have reached major revenue milestones this year while paying down large sums of debt and increasing their owners’ pay. Many business owners have embraced leadership roles to feel pride in the culture they have created by upgrading their teams with A-players. Most significantly of all, they have created a great quality of life by setting priorities that make time for what matters most in their lives.

The end of the year is a great opportunity to stop, reflect, plan, and design for the year ahead. In Part 1 of this series, I guided you through some powerful questions to support you in strengthening resilience, along with the habits of highly resilient people. Today, I want you to pause, take inventory of your well-being as an entrepreneur, and check in on the strength of your business. Take our Better Business Better Life Assessment to learn which systems to strengthen in 2024 so that your business is stronger and healthier. Begin by downloading your copy of the Strategic Planning Workbook and refer to it as you listen to today’s show. Let’s get on track to celebrate YOUR wins in 2024!

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Strategic Planning Series, Part 1 of 4: Reflect, Plan, and Exercise Your Resilience Muscles

Strategic Planning Series, Part 1 of 4: Reflect, Plan, and Exercise Your Resilience Muscles

It is an exciting time of year with all the joys that the holidays bring! As the year winds down and we have time to reflect, it’s the best time to strategically plan for the year ahead. This episode kicks off the first in our four-part Strategic Planning Series, and today’s focus is on you, the entrepreneur—because the success of your business begins and ends with you. In the middle of all the challenges and failures, we have to be resilient to bring our best forward. We must stop and reflect on how we can learn from our failures because our best opportunities lie within those failures. To help set you up for success, we have the Strategic Planning Workbook for you to download as a guide for these next four episodes. As a bonus, your download includes the Tap the Potential Annual Strategic Planner to help you identify and prioritize your $10,000 an hour activities.

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Practical Steps for Handling Difficult Clients and Customers

Practical Steps for Handling Difficult Clients and Customers

Have you ever found yourself scratching your head wondering how to deal with someone who has a very difficult personality? Dealing with a difficult client, customer, or team member is a situation that a lot of us encounter in business because we deal with different personalities all the time. I have identified three types of personalities that are typical of difficult clients and customers: those who have strong personalities and want things done their way, those clients who just don’t make decisions, and the clients who fail to give you what you need when you need it so that you can do the work for them. We are diving into these scenarios in today’s show, and I’ll give you the language for these conversations. Most importantly, you’ll learn how to prevent these difficulties from coming up in your business, regardless of the varied personalities of your clients. Join us for practical and helpful advice!

I want to remind you about our Better Business Better Life Jumpstart that begins on January 8. The sad truth is that you may already feel burned out if your business has taken over your life. If this year resulted in working on the weekends, working during your family vacation, missing a sporting event with one of your children, or saying no to family dinners, you need this workshop! If you’ve put off your dreams, skipped regular workouts, and been regularly sleep-deprived, we can help! You will learn to develop a growth plan that delivers and how to design your business to be sustainably profitable. I will walk you through how to calculate the profit potential in your business and design a plan for profit in the year ahead—and for the years to come. I’ll show you how to discover profit that is hidden in plain sight and see a clear path for simplifying to grow, which will free up your time. There is no charge for this free workshop, so sign up today!

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