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SYSTEMology with David Jenyns

What kind of systems do YOU have in place for your business? Dr. Sabrina welcomes the master of systems, David Jenyns, back to the show. When he last sat down to chat with Dr. Sabrina in Episode 54, he revealed the power in having systems set in place for our businesses, particularly when it comes to setting our businesses up for a 4 Week Vacation.

Since then, David has released a new book, SYSTEMology, and on today’s show he and Dr. Sabrina will be digging in to some of the mind-blowing insights from the book and David will be sharing how we don’t need to work harder to reap the benefits of systemizing our businesses.

David’s entrepreneurial journey begins back in his early 20s when he sold Australias most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores, to founding one of Australias most trusted digital agencies,

In 2016, he successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • David shares a personal story about the lessons he learned when a call didn’t go the way he planned.

  • There are going to be times when things do not go in your favor and you’ll need processes and systems in place.

  • When you’re playing on a bigger level, the impact of when things don’t go right is also much bigger.

  • When things come up, find a way to turn it around and work it into the narrative.

  • David and Dr. Sabrina share stories of adversity they have faced and how they were able to move forward.

  • The value of having systems in place is that these systems give you options.

  • Dr. Sabrina divulges her big A-ha moments while reading David’s book.

  • Why 20 percent of the systems you create will provide 80 percent of your efficiency wins.

  • David takes us through the stages of SYSTEMology. Start by systemizing what IS working. Take the best bits, and make it consistent.

  • Systemizing is a two-person job. It does not have to be YOU creating the systems.

  • The goal here is to break your business down into a linear series of steps that your clients move through when working with your business. It should consist of no more than 7–12 steps.

  • Once you get to the point where you’re no longer the heart of the business, interfering with the daily operations is rarely a good idea.

  • Don’t miss the epilogue!

  • David wants to give some Profit By Design listeners a signed copy of his book. If you go and purchase the Kindle version of the book on Amazon, send your receipt to and there will be a drawing in the next couple of episodes for two people to receive a signed copy of SYSTEMology.

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program!

How to Hire the Best Toolkit

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Connect with David!

David’s Twitter

David’s Facebook

David’s LinkedIn

David’s Websites: SYSTEMology and systemHUB

David’s Book: SYSTEMology: Create time, reduce errors and scale your profits with proven business systems

Enjoy This Referenced Episode:

Ep 54: Systemize Yourself Out of Your Business with David Jenyns

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.