Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Systemize Yourself Out of Your Business with David Jenyns

Freedom in your business: is this important to you? It’s so important to today’s guest, David Jenyns, that he systemized himself out of his business and will be hosting the upcoming Business Systems Summit! Join us as David shares his compelling story of why it’s so important to him to use systems to create freedom in business, his passion for sharing it with others, and a surprising benefit of systemizing your own business. The opportunity that popped up in David’s life would never have happened if he’d been hunkered down working IN his business. The 4 Week Vacation™ isn’t just about sitting on a beach and David’s experience speaks to the 4 Week Vacation being “just the beginning” of the next chapter in life.

David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies,

In 2016, David successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger.

FREE pass to attend the Business Systems Summit” at

Show Highlights:

  • David shares how, when he found out his wife was pregnant, he was working 70 hours week, which made him consider what kind of dad he wanted to be for his kids.
  • He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans.
  • Getting stuck because he built the business around himself, locking him deeper and deeper in the business.
  • Dr. Sabrina recognizes a key limiting belief of many entrepreneurs in the story that David is relating: “This business needs me. My business is different.”
  • David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag.
  • Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red-flag to stop and say, “Oh, no, sister, it doesn’t have to be this.There could be another possibility.”
  • David describes the process of getting his team involved of systemizing, in the midst of their busy-ness.
  • He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation.
  • If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out.
  • Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools.
  • Over-complicating things in small business is the biggest gap that David has recognized.
  • A minimum, viable system is the place to start, and then test it out, and see what needs to be added.
  • Serendipity can happen when we free ourselves from our businesses. Other business opportunities open up for you once you systemize your business.
  • Valuing opportunities for the experience over the money.
  • Freeing people from the operations is David’s dream.
  • The deeper story behind David’s “why”.
  • “The Sheet” – a weekly allowance score card from childhood that taught David some important life lessons.
  • Growing as a person when your business begins to grow. Bad habits that need to be broken.
  • David describes the benefits of systemHUB.
  • Complexity is the enemy of systems and systemization. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that need to be in place for your business to function. Nail “simple” first!
  • Dr. Sabrina and David talk about the upcoming Business Systems Summit!

Links and Resources:

For Resources & Tools from Sponsors –

Subscribe & Share Podcasts! –

Ready to put the systems in place for your business to be a highly profitable, Great Place to Work that can run without you?
Apply for Tap the Potential’s Small Group Coaching Program:

Facebook Group:

Business Systems Summit

September 24th – 26th, 2019

FREE to attend!

Listen Live & Take Notes!

Quality, Up-to-Date Content!

Premium Pass Option: Lifetime Recordings & Documentation!

For More Information:

Books Mentioned:

How to Hire the Best by Sabrina Starling, PhD, PCC, BCC

The E-Myth Revisited by Michael E. Gerber

Traction: Get a Grip on Your Business by Gino Wickman

Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Work the System: The Simple Mechanics of Making More and Working Less by Sam Carpenter

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t by Verne Harnish

Authority Content: The Simple System for Building Your Brand, Sales, and Credibility, by David Jenyns

Beyond the E-Myth: The Evolution of an Enterprise: From a Company of One to a Company of 1,000! by Michael E. Gerber

Profit First by Mike Michalowicz

The Pumpkin Plan by Mike Michalowicz

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.