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Strategic Planning Series: Designing for Profit in 2021

At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally.

Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back.

We are all eagerly looking forward to a much better experience in 2021, so we are bringing you a four-part series around strategic planning.

Please join Dr. Sabrina and her co-host, Mike Bruno, on this fourth and final part of this series with some questions to consider in determining what goes into budgeting and planning, so that you can build profit right into your business.

This is our gift to you, and we sincerely hope that you find value in this experience.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • If you haven’t done so yet, Dr. Sabrina invites you to download the Strategic Planning Workbook to use as a reference tool as you follow along and work through this special series.
  • Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encourages you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened.
  • Dr. Sabrina discusses the Survival Trap Image from the workbook and how the day-to-day decisions we make have long-term ramifications.
  • Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, and training for example.
  • Ask yourself what you need to be better compensated in your business.
  • Dr. Sabrina addresses the feelings of guilt around raising prices to reflect the true value of services provided.
  • There is a chart that shows what sort of percentage you should be targeting for profit that is based on business revenues. This chart, called “Profit First Target Allocation Percentages,” can be found near the end of the Strategic Planning Workbook.
  • What can you be doing for your top clients that can make them see tremendous value in what you're delivering for them?
  • Make this your opportunity to design your business for profit in 2021 and beyond!

Links and Resources:

Strategic Planning Series Ep 1 of 4: Building Your Resiliency

Strategic Planning Series Ep 2 of 4: A Gift to Yourself Exercise

Strategic Planning Series Ep 3 of 4: Design Your Compelling Business Vision to Support Your Life

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

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Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.