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Strategic Marketing with Spencer Powell

On today’s episode, Dr. Sabrina and Mike chat with digital marketing expert, Spencer Powell, whose company, Builder Funnel, helps grow businesses through thought leadership, content marketing, lead generation and website conversion. Listen in to discover how a marketing mindset shift to relationship-building provides your business with the extra edge it needs to stay competitive!

Spencer Powell comes from a long line of builders who have been in business for over 100 years now. In 2010, Spencer started helping grow the family business by working on their digital marketing efforts. Today, Spencer's award-winning digital marketing agency helps dozens of builders and remodelers around the United States and Canada.

He is the current President of Builder Funnel, a digital marketing agency specializing in helping the construction industry generate more leads and sales using the power of their own company websites.

Spencer also hosts a popular podcast, Builder Funnel Radio, where he brings on industry experts and guests to share their insights with builders and remodelers.

Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Spencer addresses two main scenarios that interfere with effective marketing strategies:
    1. Inconsistency with initiatives.
    2. Not understanding that people want to research before they ever want to talk to you.What paid strategies and organic strategies have to offer.
  • The importance of company culture and core values in effective marketing.
  • Spencer offers tips for marketing that cover multiple areas of your business.
  • Marketing and relationship-building have a lot in common!
  • A powerful tool that is not being leveraged enough by businesses is offering such great free content and resources to potential clients that it makes them wonder what actually working with you would be like.
  • One of the simplest ways of deciding on content is to consider the questions that you are most often asked, and address those questions with actual answers in the medium of your choice (e.g., a blog, podcast, or video).
  • Spencer explains his holistic approach to working with builders.

Links and Resources:

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Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Connect with Spencer!

Spencer’s Linkedin

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Spencer’s Email

Spencer’s Phone # (719) 660-5731 – Send Him a Text!

Builder Funnel Website

Builder Funnel – FREE Resources

Builder Funnel Academy

Builder Funnel Instagram

LISTEN & SUBSCRIBE to Spencer’s Builder Funnel Radio

Spencer’s Giveaways!

You have to know who your audience is before applying the marketing things we’ll be talking about, so this FREE Buyer Persona Template will be super helpful:

15-Minute Marketing Call with Spencer:

15 Minutes with Spencer!

Spencer’s Suggested Related Episode:

64: How to Build Your Future Marketing Sales Pipeline

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.