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Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates

Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train with him on at least three occasions over the last year and he was a big part of how she has grown in her ability to connect and communicate authentically. John was also with Dr. Sabrina at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat, as their VIP Day Workshop Leader. Tune in to hear all the good stuff that John shares today!

John Bates’ ‘why' is to bring out what is awesome inside of every person, so it can live in the world and make a real difference. Based in human evolutionary biology and neurophysiology, John's principles of leadership, communication, and influence show you not only what works, but why it works, making them easy to apply to your unique style, so you can be even more effective. John trains and coaches C-level leaders at global organizations like Johnson and Johnson, NASA (including all the active astronauts), Exentia, Boston Scientific, and more.

John's background is as a founder, co-founder, or very early-stage employee at internet-related start-up companies like BigWords.Com, which flamed out in the  Dot Com bomb, or GoldStar.Com, which is still rocking and rolling. John would always end up with the title ‘evangelist'. He has raised several hundred million dollars with his various teams in Silicon Valley and beyond, and he now shares his experiences from the school of hard knocks with his clients all over the world. Tune in for more!

Show Highlights:

  • The incredible breakthroughs that John created at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat.
  • John gets people to be real very quickly.
  • It took John about a year-and-a-half to two years for John to break even.
  • John discusses the exponential growth of his coaching business that came as he shifted his focus from making money to providing value.
  • Why John decided to base all his training in human evolutionary biology and neurophysiology.
  • John talks about creating your audience, something he has seen make an enormous difference for all types of people.
  • John walks us through the steps to quiet our monkey mind so we can connect and have a powerful impact.
  • John shares his experience with a stoic audience and how he overcame his monkey mind, giving us strategies to do the same when we are in front of any audience (from keynotes to weekly team meetings).
  • Getting out of the tactical mindset.
  • Non-verbal communication sets the context for everything we say.
  • John shares some of the best advice he ever got.
  • John shares some of his resources.
  • John just released The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology, which rapidly became an Amazon Best Seller on the day of its release.
  • John's new book, Speak Like A Ted-Worthy Leader- Connect, Inspire, and Transform, is about to come out.

Links and resources:

Profit by Design Podcast:

Profit by Design Facebook group

John's website: with John:






John's resources:

1) Openings and Closings PDF

2) John's book, now available from Amazon: The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology

3)  John is gifting our Profit Designers with a 50% savings on his Speak Like a Leader Bootcamp. Use this special link to access this powerful course:

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.