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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Stop the Profit Bleed with Vicki Suiter

Do you know if you have a profitable business? You may think you do, and only find out at the end of the year that you’re barely breaking even. Today’s guest emphasizes that we need to build profit into our budgeting and we need to go beyond breaking even.

Vicki Suiter is the author of the new book, The Profit Bleed. As an author, business consultant and coach Vicki has been proving for 25 years that good market or bad, raging competition or not, any contractor or designer can run a healthy profitable business. She has been helping hundreds of businesses achieve that kind of success, by helping people to SEE things differently than giving them the tools they need to DO things differently. Vicki enables her clients to get a grip on their business vision from day one; then she shows them how to make that vision a reality. Join us as we build on the topic of Breaking Even to Thrive.

Check out the 4 Week Vacation Jump Start Guide! Click Here

Show Highlights

  • Vicki’s background and how she came to writing The Profit Bleed
  • Intimidation with numbers
  • Numbers we should be paying attention to in our businesses
  • What Vicki recommends for contractors to not feel ashamed to ask for help
  • Labor prices and how they are changing and what that means for the future
  • How confidence in your numbers translates into higher value for your client
  • Product management, controls that can be put in place, things to track, and meetings to have to run profitable projects
  • The 2 Week Look Ahead and cost to complete are critical things to help you stay in front of where a project is headed.
  • Tips to get your team on board
  • Tips from Mike

Social Media Quotes:


  • “The more complex your business is the harder it is to make it automated, sustainable and profitable”
  • “It starts with getting a handle on your numbers”


  • “I just found that I loved the complexity of construction, and the people in it. I really love working with contractors”
  • “I love turning on the lights for people, and having them be able to see how they can turn that really hard work into more profits and having more time and having more fun in their life”
  • “Part of what I try and help them do is to be able to see what are the most critical elements that they need to pay attention to”
  • “When we eliminate the uncertainty and the confusion we are so much more capable and confident about what we can do”
  • “If I can see it I can do something about it”


Check out the conversation between Mike and Sabrina that 95% of entrepreneurs never have at the Profit by design website.

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The Profit Bleed by Vicki Suiter for Free! Click Here

Vicki Suiter’s Website


Tap the Potential Leadership Bootcamp Program

Tap the Potential website

Contractor Business Solutions – Small Business Consulting Group Website

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.