Stacey’s Strategy Corner: The Importance of Purpose

The Importance of Purpose

Oftentimes when introducing new people to the concepts in the Pumpkin Plan Strategy, I notice that business owners think it is a one and done process. It absolutely does simplify and allow for exponential growth. And, the process will help you to

1.) decide who you are serving and what you do for them;

2.) describe your client avatar; and

3.) define your ideal client. But, this initial process is not enough for everything to fall into place.

At Tap the Potential, we take it even further to help our clients understand the importance of purpose. 

Your Life’s Purpose

As the market changes, as your company changes, as your strengths grow—so does the need to review the 3 things you need to know to grow and meet your sweet spot (see graphic below). The required response is different for everyone. In order to feel successful, you must start with your own personal purpose: what you are meant to be doing in your life’s journey. 

Having led clients through this process in a cohort setting, I’ve seen it can be challenging to take time to consider on a deeper level what your purpose is in life. Often, business owners put a lot of stress into the process because they think there is one right answer—one way. Answering big questions of “Who Am I? and “Why Am I Here” are naturally angst-producing and bring up all kinds of feelings around parent relationships, relationships with our children, and our colleagues. We suddenly consider questions like “Am I a good person? Or, “Am I off track somewhere in my life?” What does it mean either way?

Understanding Your Role

Your roles – as mother/father, daughter/son, sister/brother, and leader have extra meaning—not only to us, but to those who we are in relationship to within our roles. At some point in your life (perhaps in our younger years) you could just simply make a decision to take on one of these roles (or accept the role given to us) and it all worked for a long time. Until something begins to change and you begin to feel unsettled. Perhaps at first, it's not enough to do anything about it; but, it’s a nagging feeling you just can’t quite put our finger on it. People around you may begin to recognize your discomfort, but they don’t understand any better than you do what is causing it. Over time, it creates added stress in your relationships.

If you are in such a place with a similar nagging feeling, it may be time to set aside specific time to start asking yourself what the feeling might be; and what options you have for discovering what it means to you. By not doing this, you may create a great deal of suffering over potentially long periods of time which will inevitably touch every aspect of your life.

The Pumpkin Plan Advantage

Pumpkin Planning is all about infusing your personal purpose into the mission and vision of your company. When you begin to identify that purpose, getting to really know it and accept it, you’ll find a great sense of pride and a newfound energy! I have witnessed this in my own life. I felt a ‘fire in my belly’ once I discovered my purpose. You’ll be filled with motivation, which will propel you forward, especially when you must face difficult circumstances. It's a strong compelling reason for you to keep going.

Most of the population is asleep at the wheel. Not knowing what their purpose is, they wander through careers and relationships; sometimes satisfied, but often not knowing there is something better to experience. That nagging feeling that something should be different might be the internal voice telling you it's time to figure this out. Connecting the dots to your business while infusing your personal purpose into your mission and vision is like rocket fuel for a bigger impact. 

It’s Within You, and Always Has Been

Your personal purpose has been with you from childhood. It is a unique combination of your natural talents and the application of them. The power is behind the choice. You actually get to to declare what you want your purpose to be. At your most honest authentic self—the talented person that you are, have always been, and will always be—should resolve any angst you have about picking the right purpose. It's likely right there in plain sight. 

Simon Sinek talks about the significance of WHY. Why do you do what you do? Getting to that essence brings powerful awareness and it is important to your ideal customers too. It is part of your unique offering: the unique thing that you do that no one else does exactly the same way you or your company does. It’s time to discover you. Get Your Life Back.

Curious about Pumpkin Planning? Check out our Free Webinar!

You may also want to check out a recent Profit By Design Podcast: Pumpkin Plan Your Biz: A New and Stronger Normal with Donna Leyens.







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Stacey Seguin, Strategist at Tap the Potential

Stacey Seguin, Strategist at Tap the Potential

As a life-long learner, I’ve had many careers, as a certified corporate paralegal, a help desk manager working with shrink wrap and proprietary software, training and supporting 24/7/365 in a WAN environment, and starting multiple businesses including a lifestyle brand for girls ages 10-13.

I’m a calculated risk-taker.

Profitability brings stability. As a business owner, it becomes a way of life to ride the roller coaster of cash flow management. After 15 years of bootstrapping a multi-million dollar nationwide service provider in the private investigative industry, I know first hand the common experience of skipped paychecks and fear over making the next payroll. I have done the money dance at the post office weekly hoping those promised checks were actually delivered today.

I thrive in an environment of possibility and optimism, and can weather the stress of the unknown, but why do that when there is a better way?

That is what I found as a certified Profit First Professional. A better way. Being a business owner impacts every aspect of your personal life and your success in business is directly tied to your success as a human being.

Working on number management is only a part of what makes a business successful. In 2016 I discovered that Donna Leyens of the Provendus Group had co-created the tools and resources based on the Pumpkin Plan principles with Mike Michalowicz for business owners to bring three essential elements together- 1) knowing who you are as a business leader, 2) who your top clients are and 3) very precisely what you do for them. I knew immediately I’d found my calling as a Provendus Strategist linking everything I know about what makes a business exponentially great.

Experience, insight, and problem solving are my starting point for navigating business challenges. I eat sleep and breathe business and crave conversations with business owners.

My purpose is to bring insight and wisdom to guide direction and decision making for other business leaders and get tremendous satisfaction when helping others advance their goals.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.