So You Want to Be a Speaker? with Li Hayes

Today’s show is a fascinating glimpse behind the scenes of speaking and how to get booked for speaking engagements.

We hope you enjoy listening to this fun and insightful conversation with Li Hayes. Also, don’t miss her explanation of the differences between talking, teaching, and speaking!

Li Hayes puts professional speakers on more stages! She is founder of Go Leeward Speaker Management, working with inspirational and impactful speakers like Mike Michalowicz, Emmanuel Kelly and Jeff Hoffman.

Through her Path to the Mainstage speaker program, she also helps emerging speakers by sharing the behind-the-curtains secrets of professional speakers and event planners that are essential to speaker success. Most speakers don't fail because of their content or on stage talent, they fail to be successful because they don't understand the business of speaking. With a long history in business working with Corporations, Associations, NPFs and more, Li Hayes gives emerging speakers, who want to accelerate their businesses, the skills and tactical path to getting themselves on the mainstage.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Li explains the impact that being surrounded by thought leaders has had on her.
  • The number one thing that event planners are looking for.
  • Li shares tips on how to “build your celebrity”.
  • Understanding the needs of an event planner is very different than understanding the needs of your top clients.
  • How these tenets relate to Pumpkin Planning.
  • Li addresses the foundational steps to building a successful speaking career.
  • The biggest mistake that speakers can make.
  • It’s important to stay humble!
  • More tips from Li on how to bring value as a speaker and advice on managing expectations.
  • Li explains the difference between a talker, a teacher, and a speaker.
  • Li provides an overview of what a keynote presentation should entail.
  • Understanding the BUSINESS of speaking: that’s what Li’s Path to the Mainstage is all about, since only 20% of your speaking success is related to your stage performance.


Connect with Li!



Links and Resources:

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.