Rural Business Success: High Performing Teams

This past week, I had the honor of presenting the Riverton Chamber of Commerce Business of the Year Award to Jeff and Michelle McMenamy and their team at Teton Therapy PC.  Teton Therapy provides physical and occupational therapy services to residents of Fremont County, WY.

I first met Jeff in 2008 when he attended one of my business seminars where I asked one of my favorite powerful questions:

Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?

Up to that point, Jeff had been hemming and hawing about moving to a newer, bigger facility. He knew they needed the room to expand and grow, but buying a new building is a big investment—a huge, scary risk! When I asked that powerful question, Jeff immediately knew his answer. The next day, he placed a bid on the building for their Main Street Location.

Their business has continued to grow since then. Currently, they have 2 locations, averaging 311 patient visits per week. Teton Therapy employees 17 people and has recruited 8 staff from outside the area in the past few years. They currently have 3 doctoral level therapists on staff.

Behind every rural business success story, there are challenges, struggles, and sleepless nights. Those who choose to persist and thrive are rewarded with lots of personal growth along the way. Jeff and his team are no different. Jeff has shown commitment to improving his leadership of the business, with a determined effort to work ON the business so that it continues to grow, providing opportunities for his employee to grow.

Challenges Piling On

In December 2013, the challenges began piling on Teton Therapy. They lost key staff members, were in the midst of a lawsuit, and were transitioning to a new medical records system. Their volume had declined with the number of patient visits dropping significantly.

Jeff went to his Executive Team and asked them, “What goals do you think are possible, given our present circumstances?” They replied: “I think we can get right back to where we were—averaging 300 patient visits per week” Jeff said, “Okay, what time frame do you think we can do that in?,” expecting they might say 6 months or longer. They actually responded with: “We’ll do it by the end of the first quarter in 2014!” 

Pleasantly surprised, Jeff quickly threw his support behind their determination. He told them if they hit that goal, he would send all the employees out on the town with cash in their pockets for a local shopping spree.  

Not only did they hit their goal, they hit it 1 month early—at the end of February. Just last week, Jeff rewarded each employee with $200 and sent them on a shopping spree during work hours. There were only a few rules:

·         Money had to be spent in their local communities.

·         Each employee had to spend the money on herself.

·         All of the money had to be spent within 2 hours. What was left over was turned back in.

How fun!! I happened to drop in that afternoon after the shopping spree. Spirits were high and the staff was abuzz with the excitement over not only hitting such a high goal in a short period of time, but also being recognized as Business of the Year.

Congratulations Jeff and Mic! You have built a team in which to be proud!

 Jeff’s journey to becoming a recognized industry leader, not just locally, but also nationally among his colleagues, epitomizes true business leadership.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.