Brand Advocates and Roadies

On the Road to Recruiting

Your team members are your brand advocates and roadies. If they truly buy-in to the organization's culture and mission, they will talk highly about the owner, the business, its clients, their team members, and their own important role. When you send them out to the world—their community events, parties, networking, conferences, and client meetings—you want them to absolutely radiate satisfaction in the culture you've built within your company. A-Players are team players. A-Players want to (and will) attract other A-Players.

The Parascoping Team Member

When you send your team members to conferences or trade shows, remind them to be on the lookout for A-Players. Send them with a stack of your referral cards.

Ask your team members to come back with names and contact information for at least 3 or 4 people who could possibly be great team members for you. If you have an Employee Referral Incentive Program, your team members will be more than happy to do this.

When the team members come back, follow-up quickly with any contacts they made. Introduce yourself immediately with a short, handwritten note. Mention the name of the employee who mentioned them to you. Consider including a brief article, tip or resource that could benefit the other person.

Don’t forget to stay in touch with these referrals, so be sure to add them to your database. If you have a company newsletter, ask if you can add subscribe them to your newsletter. This is a great way to stay in touch and share your company culture with them. When you have openings, you can advertise through your company newsletter and often fill openings on the spot.

Publicize Your A-Players

Feature your A-Players in your company newsletter, local news media, and social media. Feature your best people, where they came from, how they got their jobs, why they stay and why they love their jobs. Your customers will love getting to know your team members and this puts a human face on your business. Your team members will be excited to share these posts with their friends on social media.

Have you promoted from within? Send out a press release. Build your reputation as an employer who provides opportunities for team members to advance their careers.

The added benefit: A-Players are reading! You will be piquing their interest in working for you.

Help the Family

When you are recruiting an A-Player who will be moving into your area, you must address the needs, concerns and hesitations of their spouse and children. A move to a new town is a significant life stressor, even when it brings a pay raise and improvement in quality of life.

Many a business owner has lamented to me about the problems “importing” talent into their business. If you don’t address the fears and concerns of the spouse and children, your candidate may disappear. Or worse, start working for you, only to leave six months later because their spouse couldn’t find work or their children had a hard time adjusting.

When a new A-Player team member is moving from out of town, help their spouse find work.

Also, find out their interests and help the family get integrated into the community. A-Players hang together; the spouse of your new A-Player employee is likely to be an A-Player. Helping the spouse find work makes it likely your A-Player will stick around.

Helping a fellow local business owner by bringing a potential A-Player applicant to their attention is a Win-Win-Win! They may return the favor in the future.

Find Their Hot Buttons

What else is important to your prospective team members? Find out what matters to them and show them how working for you will help them achieve these things.

Through her role as Director of Content for Professional Remodeler, Erika Taylor has learned a lot about what millennials want and what construction companies can do to appeal to them. In her words, “Millennials are about more than the money. They want a flexible work schedule.

They want the ability to bring their rabbit into the office. They want to align themselves with a company that’s doing some kind of social good.” If you’re looking to attract the next generation of workers, consider how you can add flexibility, fun, and purpose-driven elements to your work. Be clear with millennial candidates about these creative things you offer.

Let them know how your company gives back to the community and contributes to some kind of social good. Be specific about how their work will help further those efforts. Include these hot-button items in your job postings to let them know working with your company aligns with their hot buttons.

The bottom line?

Be an advocate for your brand advocates. Attracting the right people brings more of the right people and opportunities. If you are ready to be an example of a “highly profitable, great place to work” and elevate so you can grow into your personal vision… let's chat!

The above is an excerpt from How to Hire the Best.  

One of the most overlooked systems in a small business is an A-Player Attraction System.

Take our 10-minute assessment to discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows you to take a 4 Week Vacation™.


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.