It’s summer time, the weather is beautiful, and it’s hard to be inside working. If you’re like most small business owners, you’re working round the clock and you haven’t had a real vacation in years. Your to-do list is a mile long and there is no end in sight. Your focus is on keeping your business afloat and you’re working hard to do that.
Herein lies a paradox: the harder we work, the less effective we are. When we are tired, our creative problem-solving abilities decline significantly. For the small business owner this is particularly problematic because you are already getting by on limited resources to keep your business afloat. If you cut your brain power, you become less and less effective in allocating those limited resources effectively to grow your business. This causes that feeling we’ve all had of working harder and harder, but getting less and less accomplished.
As it turns out, business owners who take time to relax actually experience more business success than those who don’t. Ironically, it’s the time away from your business that grows your business. My clients often come back from vacations with new insights about ways to move their business forward. They’ve had ideas about how to better serve their Ideal Clients, cut costs by dropping products or services not utilized by their Ideal Clients, and various other ways to simplify business while increasing profit.
When our mind relaxes, we make better decisions and we spot opportunities we wouldn’t have seen when we’re nose down, working through our to-do list.
If you’re bogged down in your business, struggling with tough decisions about how best to allocate your limited resources, one of the best things you can do for yourself is to take a vacation!
Get out there. Summer is short. In fact, it’s only 12 weeks. Enjoy!