Profit is Not a 4-Letter Word

Profit is a mixed bag for most of us small business owners.

It’s very discouraging year after year to pour your blood, sweat and tears into your business, trying to make it better, trying to grow and be profitable, then, at the end of the year to hear from your accountant that you barely broke even—yet again.

Then there is the general public’s perception of small business owners—that we are all rich… that our higher prices are padding our own wallets…that we pay our employees the lowest possible wages and provide the minimum amount of benefits, just so we can jet off to exotic locales, live lavishly and drive fancy vehicles. All it takes is for one customer to question a price and we feel pushed into lowering the price, even as we struggle to meet payroll.

The truth is that many business owners lay awake at night worrying about cash flow, dreading potential layoffs when the economy is bad, and worrying about meeting payroll—so much so that we are often the lowest paid employee on the payroll, and the first to skip a paycheck just to keep the doors open.

Profitable businesses are healthy businesses. When a business is healthy, the owner thrives. When the owner thrives, the employees thrive. When employees thrive, customers are treated well and have a good experience with the business.

This is why, at Tap the Potential, we are on a mission to transform small businesses into HIGHLY profitable, Great Places to Work!

We are helping small business owners double or triple their profit in less than 12 months. But, that’s only part of the story. As these owners are doing this, we are also working with them to create a Great Place to Work! Profit and happy employees go hand in hand.

We support our clients in creating values-driven, profitable businesses that weather economic downturns, that pay employees top wages, and attract high-performing employees who enjoy taking care of their best clients and customers. Our clients go to work with smiles on their faces – most days (after all, we’re all human, right?)

Think this all sounds really hard to do? It’s not. Our clients all started out feeling that way, too. What makes them different from most small business owners who never accomplish this? They are committed to being better. It’s really that simple.

If you are committed to being better, then I want you to know that yes, you can have a highly profitable business, that is also a Great Place to Work.

Yes, you can have happy employees, a productive workplace and raving fans.

Yes, you can be going to work most days with a smile on your face, too.

Ready to take your first step toward finding your happy place through your business? Request our Profit First Starter Kit.

 

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.