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Own What’s Possible for Your Business with Chuck Parmely

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company.

It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see that the traditional expectation of having to “grind it out” while sacrificing health and time with our families was not a sustainable business practice.

If you’ve ever spent restless nights wondering if you’ll ever have a business that successfully runs without you, then you’re just in time to listen to this interview!

Chuck Parmely, owner of The Overhead Door Company of Riverton-Landers moved to Riverton, WY to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife, Cynthia, became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million, and the best profit ever thanks to Profit First.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Dr. Sabrina shares Chuck’s story from her newly-released book, The 4 Week Vacation™.
  • Chuck relates how far he’s come since he started working with Tap the Potential.
  • We business owners often know we need to do things differently, but we don’t always know exactly what it is we’re supposed to be doing.
  • The Choice Map™ is a helpful, powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team.
  • Chuck reflects on humility and the changes he learned to implement.
  • Chuck offers tips on how he got his business to where it didn’t have to rely on him.
  • Chuck addresses the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it.
  • The 4 Week Vacation really is about creating a business that is sustainable.


Connect with Chuck:

His Email

His Website

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

Book Mentioned:

Change Your Question, Change Your Life by Marilee Adams Ph.D.

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.