Overwhelmed…do you relate?

You know that feeling, overwhelm? It can be difficult to find a starting point, because the root cause of any problem can be hard to uncover.

You start to work on one problem, then get distracted by another. Before you know it, you feel like you are playing the “whack-a-mole” game with your business running you (and taking over your life!).

If you're experiencing this, know that you are not alone. In fact, most entrepreneurs feel this way, and we are experienced in guiding you out of the this state of being overwhelmed.

Cascading impact

We know there are lots of things that may not be working effectively in your business.

Because of our experience coaching thousands of business owners over the years we know which pieces to focus on to have the greatest impact.

This is much more effective than a piecemeal approach to change.

We focus on the parts that have a cascading impact and a lifetime value for you, your employees, your business value, and your customers.

Is your time worth $10,000 an hour?

One of our guiding principles is the concept of $10,000 an hour time. Some of the work you do in your business is worth $10 an hour and some of it is worth $50 an hour. Some things — the key actions you can take that reduce overwhelm and add considerable value to your business — are the $10,000 an hour activities.

You can learn more about this in my highly popular webinar How to Make Your Time Worth $10,000 an Hour. In fact, we want our new clients at Tap the Potential starting with this webinar because it introduces you to a much more effective mindset as we support you in moving forward.

At Tap the Potential, we help our clients identify the simplest, most effective and profitable strategies for their individual needs. We identify what works for your business, then help you systemize it.

Put our entrepreneurial wisdom, years of small business coaching with thousands of entrepreneurs, school of hard knocks experiences, and Dr. Sabrina’s PhD in psychology to work for you!

Unlike other coaching and training companies, Tap the Potential is renowned for our attention to impactful, actionable learning, specifically designed for the entrepreneurial business owner eager to advance your company, while dealing with the daily complexity of a growing business, juggling multiple responsibilities, and excessive demands on your attention.

Founded by The Business Psychologist™, Dr. Sabrina Starling, Tap the Potential’s services are grounded in time-tested psychological principles, combined with attention to cutting-edge research on how we learn, grow and evolve.

Our programs are crafted to laser focus your attention on action steps customized to your business that generate the greatest impact.

In short, we know HOW to deliver life-changing business transformations…fast!

We know unexpected events will trip you up. AND, we know how to get you through them so that you hit your goals – no matter what curveballs life throws your way.

You’re different and we are, too

We are not a “one size fits all”coaching company, taking a cookie cutter approach to your business.

When you work with us, you can be confident we take into account the unique circumstances of your business and your life – even your own personality and leadership style – to make recommendations specifically tailored to your needs.

You need a great team

Tap the Potential offers that rare combination of business growth services combined with the deep knowledge of how to hire the best and engage employees to build a great team—all of this delivered within a no-fail system to grow your profit.

Rid yourself of overwhelm

Let’s get organized and tackle this together. Your potential is limitless.

How close are you to having a highly profitable, great place to work?
Could you to take a 4 Week Vacation™?


Take our 10 minute assessment to discover which foundational pieces you have firmly in place, and what to work on next to transform your business into a highly profitable, great place to work that allows to take a 4 Week Vacation™.


Dr. Sabrina StarlingThe Business Psychologist™ and author of the How to Hire the Best series is the founder of Tap the Potential.

At Tap the Potential we specialize in transforming small businesses into highly profitable, great places to work and sending business owners on 4 Week Vacations to celebrate that achievement.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from their strengths.

With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep and get exceptional performance out of your biggest investment — your team members.

Access Dr. Sabrina Starling’s How to Hire the Best Masterclass and team building tools at www.TapThePotential.com

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.