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Overcoming Hiring PTSD with Erin Longmoon

It can be easy to take business personally, but it’s vital to learn to separate the two. Today Dr. Sabrina, Mike and Erin Longmoon discuss the importance of self-reflection when dealing with employees and hiring. Mike offers his own experiences with hiring. Dr. Sabrina and Erin observe patterns of behavior and emotional reactions in entrepreneurs that look very similar to symptoms of post-traumatic stress disorder. The term “Hiring PTSD” is one to which many entrepreneurs immediately relate.

More often than not, we tend to act on past experiences, hurts, and can struggle with the disappointment that past employees have brought. As an employer, the emotional experience can be a lot to carry. This episode shares strategies to help you cope with those experiences and use them to set up your team for success. To learn more about how you can avoid taking things personally and create an effective hiring process, tune into this episode of Profit by Design.

This week’s guest, Erin Longmoon, is the Chief Idea Officer and Overseer of the Realm for Zephyr Recruiting. Her job includes recruiting employers for small businesses in which she uses extensive insight and systems she has developed to help ensure a positive hiring experience. Erin is in tune with maintaining the company culture and integrating individuals in which match that vision. If you’re looking for someone who can solve your hiring challenges, Erin is the perfect match to help you find your perfect match!

Show Highlights:

  • Mike explains the necessity of learning to manage your employees and the emotional toll it can have on your business.
  • The growing process of separating your ego from the business.
  • Being a support system for your employees and trying to look at problems from a different perspective.
  • Prioritizing effectiveness.
  • Finding new hiring processes and evaluating what you can do differently.
  • Mike explains how he created a proactive hiring process and the importance of constantly reiterating expectations.
  • Childhood and past experiences impact the way we interact with employees and can set unrealistic expectations.
  • Erin and Dr. Sabrina discuss setting up a foundation of safety in order to create a space for employees and the employer to become a valuable team member.
  • Creating a team that can progress with a projection of longevity.
  • Paying attention to past events that influence and dictate how you hire and move forward with your business.
  • As a business owner, it may be efficient to have someone qualified sort through applications for you to ensure a better hiring experience.
  • Erin shares the most important factors to look for when considering hiring a recruiter.
  • It’s important to take little successes with you to create a cycle of success.
  • Dr. Sabrina discusses how to turn employee downfalls into a teachable moment instead of making it an overall negative experience.
  • Employers should create a system and ask intentional questions to help identify things within people before hiring them.
  • Business owners have a connection with the business that no employee will ever have, but that’s why having employees who have broader views to help make decisions can be helpful.
  • Mike shares how working with Dr. Sabrina changed his perspective on hiring and how Dr. Sabrina helped him to create a better onboarding and system to support team members throughout their employment with him.
  • It can be difficult to shift things on your own, which is why you should reach out to different resources and people for advice.
  • Dr. Sabrina summarizes the support available from Tap the Potential for business owners to hire and grow a team of A-Players, including the How to Hire the Best free Masterclass, How to Hire the Best Course, Small Group Coaching at Tap the Potential, Leadership Bootcamp for team members and Coach Approach for business owners and team members.
  • Dr. Sabrina shares how Erin and Zephyr Recruiting make recruiting and hiring much easier for business owners and how their process results in a better cultural fit.


Tap the Potential Resources to support entrepreneurs in creating a highly profitable, Great Place to Work: is Dr. Sabrina’s free Masterclass

Access Dr. Sabrina’s FULL COURSE to Hire the Best

Tap the Potential Small Group Coaching:

Leadership Bootcamp for Team Members:

Coach Approach for Team Members and Business Owners:

Go to and click on the free gifts for Profit by Designs listeners. This includes the 5 Secrets That This is THE One … to hire, that is.”

Previous Profit by Design Podcast Episodes Referenced: Recruiting the Perfect A-Player for Your Small Business with Erin Longmoon.

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About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.