Sunsets And New Beginnings: Rochelle’s Story


This Time, I'm Building My Business Around My Life

A long while ago, after a breakup in college, I came up with a quote: “Remember without regression. Learn without regret.” Now, I'm not sure any of us can say that we truly have no regrets. But, when you dig down deep, you know that the old adage is true, “If you knew then, what you know now…” Yes, you'd do things differently. Of course you would! We want to avoid pain and hardship. We want, innately, to do good by ourselves and others. I truly believe that. Cheers to new beginnings!

Self-love is About Self-Acceptance

For me, self-love means truly owning the journey I've been on during my 42 years on this planet.  More specifically, it's about the last five years that caused me such grief and hardship. In short, I walked away or sold four businesses, which I had built over 12 years, to save my marriage. As it turns out, I couldn't fix it. It wasn't completely up to me. So, now I had four children to manage, a new job, and had to grieve the loss of my identity (so I thought at the time), and my marriage. The tailspin put me through bankruptcy, depositions, and divorce court in the most intensive way over a twelve-month time span. I was exhausted. Had I built all this for naught? I felt failure like I never thought possible. 

Every morning, my feet were weighted. I missed my business, being invited to business networking events, identifying as CEO, leading my team, and the excitement of the WIN! I missed the launches, the nailbiting anticipation at an awards ceremony, and the thrill of seeing my team feel the exhilaration along with me. Damn that ego.

Life Was So Much More Difficult Now

I felt unloved, abandoned, and completely lost. I let myself cry it out for a bitand I mean monthsjust going through the motions. Kids are fed, homework is done, doctors' appointments are set, etc. What was missing was me, my spirit. So, in true Rochelle fashion (ever the optimist), after I felt through it (and couldn't watch the full 6-seasons of Sex In the City for the twelfth time, and only after I could recite every line of Eat, Pray, Love), I rolled up my sleeves and began to dream again. I changed the story in my head from “I have to change” to “I get to create” something new. What an opportunity! Carte blanche. Blank slate. 

Life is Bigger Than Our Businesses, My Friends

While I felt I was wearing a scarlet letter from all the humiliation, hurt, and turmoil… what I really needed was to love myself again. I urge you to put yourself and your family first. A good team is ABSOLUTELY a must, but they need a strong leader, not one who is exhausted. You know you've been there. When the surrender flag is in your back pocket. But, you don't want to stop fighting. And, you've forgotten why you are. Build the systems. Build the right team. Be able to step out and trust those A-Players! Your family needs you. YOU NEED YOU.

Flash forward four years, and I'm sitting on the back patio of my vacation home in Tampa, Florida and have just come back from a FULL WEEK OFF OF WORK!  I was completely unplugged for a week in the Caribbean with (you guessed it!) my new love. This time, I'll do things differently. I'll be me. I won't change for anyone. I'll listen more. I'll love greater. But, I won't lose myself. I have started a new life. I'll build my business around my life dreams. I won't hire too fast, I won't take on clients for the revenue if they don't fit my sweet spot, and I won't grow for growth's sake. I. Will. Not. Compromise. Me.


I was important to people. And so many people are important to me. I wanted more time to write, to travel, to show up for people, and to love on my babies. So, I took a courageous leap after four years post my “Big Bang”, and began my consultancy, Le Vrai Nord. I lined up just enough clients to quit my full-time job, trading in the 401K and health benefits (I don't take that lightly) to trade in for time and to find joy again. (I also read Profit First and met Dr. Sabrina Starling during this time…Life-Changing, people. Life-Changing!) I made this move out of a deep desire to help other entrepreneurs with their business strategies and to juggle my personal goals (i.e. more time with the kids, writing more, working remotely, and increasing my travel). 

Folks, I implore you to listen to me. YOU ARE NOT YOUR BUSINESS. I never want someone to go through what I went through. Build your business to exist without you. It's a thing, just a thing. Build value, and see it as an investment. It does not define you, but you can define it. While my story started with heartache and loss, it ends with resilience and love. Your life matters. Your dreams matter. With each sunset, a new dawn awaits. Believe it. See it.


In 2020, I'm doing it! I hope you'll join me at the Breakthroughs on the Bayou Retreat in March. I'm looking for those like-minded entrepreneurs to support me in this journey to continue to build my business around my life, not the other way around. This time, let's do it… together!

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Rochelle RizziRochelle Rizzi was born to be a storyteller. Passionate about writing and traveling from a very young age, she's taken her talents and dreams and rolled them into a beautiful entrepreneurial journey. You can check out her blog “Compass Rose” from her website at to learn more. Le Vrai Nord means “The True North” in French. (She's also a serious Francophile!) As a career, Rochelle is a marketing and operations strategist for her clients. Her love of culture, creativity, and communications brings together teams for measurable successes… while having fun and building employee engagement. Rochelle is a mother of four beautiful boys and lives between Tampa, FL; and East Lansing, MI…traveling the world as much as possible in between all the basketball and baseball games!

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.