Motivate the Unmotivated with Matt Granados

One of the greatest challenges we face as business owners is when we feel that desire to motivate others. Motivation comes from within and it can feel really hard to figure out how to motivate someone else when we might struggle with it ourselves on occasion.

On today’s episode, Dr. Sabrina sits down with Matt Granados to chat about motivating team members who had plenty of drive and ambition when they were first hired but have somehow lost their spark and drive along the way. Listen in to this conversation to learn more about how you can engage your team members to keep them motivated.

Over the last decade, Matt has tested, developed, and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life.

Matt regularly delivers keynotes, workshops, and individual coaching to organizations of all industries and sizes. From Google Headquarters and Twitter to the United States Air Force and professional organizations all around the world. Matt has been able to teach these systems to thousands of individuals along with his team at Life Pulse, Inc.

Using these concepts, Matt has been able to do the following:

  • Build his first $1,000,000 business by the age of 25

  • ​Travel all over the world teaching top executives how to build an unbreakable foundation and sustainably motivate others.

  • ​See continued success for thousands of individuals who have applied these systems to their lives and businesses.

Along with speaking and coaching, Matt is an author, featured columnist, and sought-after expert in the field of motivating others. Matt is happily married to his wife and business partner (Maria) with two amazing kids (Natalie & Zach). The drive behind Matt’s work is his obsession to make sure no person's potential is wasted and that each person he helps is able to experience their maximum level of success.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Matt shares how most entrepreneurs start a business from inspiration or desperation, but he happened to stumble onto this system through luck.

  • Two people might have the same goals, but their PATHS are going to be drastically different because getting there will mean something different to each of them.

  • The impact of Matt’s system is immediate and massive.

  • Two reasons that people aren’t able to have the deeper conversations.

  • Team members need to be able to manage the rest of their lives so that they can be the person you hired.

  • Matt details the “Motivational Formula” from his book, Motivate the Unmotivated.

  • Three questions to ask yourself each week:

    • What is your one word for the week that you are focused on?

    • What are you grateful for?

    • What are you working towards?

  • The four vital signs of fulfillment are:

    • Internal (how are you growing your mind)

    • Professional (how are you growing your career)

    • physical (how are you growing your body)

    • Relational (how are you growing the connections in your life)

  • Why managers should no longer separate the concept of personal and professional.

  • The difference between fear-based motivation and love-based motivation.

  • External factors have always affected motivation, except for right now they’re happening much faster and they’re much more impactful.

  • Matt’s tips for reconnecting.

  • Dr. Sabrina’s caution about the fallout when you don’t get to know your team members on an individual basis.

  • Matt has a FREE PodGift for you! Please mention “Profit By Design Podcast” so Matt will know where you heard about his offer!

Links and Resources:

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

How to Hire the Best Toolkit

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

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Connect with Matt!

Matt's Website

Matt's Instagram

Matt's Facebook

Matt's Twitter

Matt’s PodGift for Profit By Designers! Please mention “Profit By Design Podcast” so Matt will know where you heard about his offer!

Books Mentioned:

The Dream Manager by Matthew Kelley

Motivate the Unmotivated: A proven system for sustainable motivation by Matt Granados

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.