Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Marketing Isn’t Just for Getting Customers, It’s Important for Employee Recruitment Too with Mike Ciavolino

Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s Profit by Design Podcast, Mike Ciavolino joins Dr. Sabrina and Mike to discuss how to use marketing strategy to recruit. At Shore Creative Group, Mike and his team help their clients developing a unique Employer Brand while implementing the latest tools and techniques in recruitment marketing. After listening to today’s show, you will be chomping at the bit to get Mike’s free gift for you.

Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As owner of Shore Creative Group ( and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers.

Show Highlights:

  • A company’s most important brand is really no longer their consumer brand, but their talent brand because of the promises they make to their customers.
  • Mike C. discusses how many employers use the “spray and pray” tactic by putting job posts all over social media or other sites, and hoping for the right people to respond.
  • Mike C. says, at times, candidates begin filling out an application and then abandon it on the site, which can sometimes be attributed to the many forms they must complete during the application process.
  • Employers, when considering their onboarding, need to think like marketers. Blog, post on social media about your company, or post on your website to pique the curiosity of potential applicants.
  • Mike C. says to make the hiring process seamless and easy.
  • Mike C. says to send e-mails to applicants letting them know the next steps to expect, for which Dr. Sabrina suggests using automation.
  • Mike B. says the hiring process can be difficult and frustrating, and that employers should have a process that’s welcoming and entices applicants to proceed with the application process.
  • Mike C. suggests creating a page on your website to describe your business, or to highlight testimonials or to include an enticing video about your business.
  • Dr. Sabrina says we should design our hiring processes around the ideal applicants we want to attract.
  • Mike B. says he has to take down personal walls and been a bit vulnerable when designing hiring practices to let applicants know who you are and lay out qualifications for the ideal candidate.
  • Mike C. says to think like a marketer to get your talent. Run ads if you need to, and also set up a landing page or a blog on your site to entice potential employees.
  • Mike C. shares tips for coming up with content for a blog even when you do not have very much time to blog.
  • Dr. Sabrina suggests having a team member take photos of memorable events and then share them for potential employees to enjoy and share.
  • Mike C. says recognizing employees in a special way for going above and beyond what is expected, and showcase that information on your site.
  • Mike C. says building out your employer brand is key to enticing employees.
  • Outline, in advance, a blueprint of what your business will look like when you have additional team members and clients. (Mike C)
  • Mike C says to do your due diligence when looking to hire a recruitment marketer and Dr. Sabrina suggests talking to other businesses who used a specific recruitment marketer to gather information before hiring one.
  • The companies with a strong employer brand really do have more engaged employees. (Mike C)
  • Dr. Sabrina says to create a great place to work and then intentionally document it by taking photos, capturing moments on videos, and blogging, to reinforce it and keep the whole cycle going.
  • Mike B says that even if we have a recruiter, we still need to make sure we have a good employer brand on our material.
  • Mile C says to look at competitors’ information to see what they are doing to recruit employees to see if what you’re doing is in the same ballpark.

Connect with Mike Ciavolino:





SPECIAL GIFT from Mike: 50 Content Ideas to Fuel Your Content Marketing!

E-mail Mike C

Special Thanksgiving Offer: 40% off the registration of Dr. Sabrina’s How to Hire The Best course using the code THANKFUL.


Profit by Design Podcast Website

Profit by Design Facebook group


How to Hire The Best

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.