Please Note: We’re experiencing technical difficulties with our podcast links.
Please be patient with us while we resolve this issue.

Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Making Sense of Marketing Differences with Rob Minnick

We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price.

However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do?

Our guest today is a client in Tap the Potential’s Better Business, Better Life™ program, and he helps us dig into the question of “Is different really better?”

Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well.

Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute.

He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Rob shares the three questions that consultants told him to ask himself and his brothers when they were buying out the business from their father.
  • Once Rob learned to take a deeper dive into his company vision, it went from being a half-page long to being a page and a half long. He relates how and why his team members were excited when he shared his vision with them.
  • Rob’s team members are excited to be actively involved in setting their own goals.
  • Rob has a deeper knowledge of problems than his competitors, so communicating with homeowners on the deeper issues that their HVAC system is experiencing is the biggest challenge that Rob currently faces. This is what Rob finds the most difficult, and where he will find the greatest opportunity to differentiate himself.
  • Educating influencers who deal with the customer before the customer deals with Rob is one path that Rob will take to resolve the communication issue.
  • Dr. Sabrina explains the “halo effect”.
  • How to position yourself as the authority.
  • It’s important to identify your top referral sources. These are key places to educate.


Connect with Rob!

Links and Resources:

BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best Toolkit

COURSE: How to Hire the Best

Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?

The FIRST STEP is taking our Assessment at:

NEXT, meet with our Success Team Lead to debrief your results.

THEN, join our Better Business, Better Life™ program.

Dr. Sabrina’s WEBSITE


Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group

For Resources & Tools from Sponsors –

Subscribe & Share Podcasts! –

Facebook Group

Are You Leading with Love or Know Another Entrepreneur Who Is Being a Gift from Their Gifts During This Time?

Please use hashtags #leadwithlove #beagift and we will be re-posting these social media posts!

Books Mentioned:

How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD

How to Hire the Best: The Rural Business Owner's Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

How To Hire The Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees by Dr. Sabrina Starling PhD

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz

The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz

The Game of Work by Charles Coonradt

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.