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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

Live, Lead and Work On Purpose with Dr. Ken Keis

On today’s Profit by Design, Dr. Sabrina and Mike speak with Dr. Ken Keis. Not only is he an author, speaker, podcast host, and coach,  but he is also the President and CEO of Consulting Resource Group International (CRG). Some of his latest books include: Why Aren't You More Like Me?Deliberate Leadership, and The Quest For Purpose.

Ken’s experience covers all areas of development—career, business, sales, personal, professional, purpose, wellness, leadership, communications, team-building, HR and organizational. He has served clients from Cape Town, London, Tokyo, Sydney, Vienna, and Brussels, to LA, Miami, Vancouver, Singapore, and Mexico City.  Listen in to today’s show to hear a thought-provoking conversation about how to use personality assessments as personal development tools, the unexpected link among values and stress, and the entrepreneurial quest for purpose.

Show Highlights:

  • Why self-awareness is key to building a sustainable business
  • Going to a wise counsel for mentoring rather than people with just opinions and no experience
  • Values based decisions bring clarity
  • There are 6 habits of high performers, number one being clarity
  • Internal motivators, and what they are
  • What it would mean to make the right decision every time
  • You get to decide if a value is being met
  • Playing to your strengths but not letting them be your weakness
  • Self-Management is important to self-awareness
  • Lifestyle business definition and mindset
  • Personality differences and why it’s important to understand them


High Performance Habits by Brendan Bruchard

Why Aren’t You More Like Me by Ken Keis and Terry Anderson

Deliberate Leadership: Creating Success Through Personal Style by Ray Williams and Ken Keis

The Quest for Purpose by Ken Keis

Keys to Success Podcast

Profit by design Podcast Website

Profit by design Facebook group


We’re coming up on 1,000 downloads and to celebrate, Dr. Sabrina Starling and Mike Bruno are offering a chance to win FREE Profit By Design T-shirts! Listen in to find out how to win. The contest runs November 1st through November 9th.

Enter to Win a Profit by Design Podcast T-shirt Click here.(The more you enter, the better your chances of winning. You can enter daily!)

A gift for listeners Click here

This is an E-copy of Ken’s most recent book, The Quest for Purpose.

Learn more about the CRG’s Assessments, including the Personal Style Indicator, Value Preference Indicator, and Entrepreneurial Success Indicator: Click here

Connect with Dr. Ken Keis:

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.