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Investing in Your A-Players

What is your plan for retaining A-players on your team?

A-players are very valuable in our businesses, but attracting them is only the beginning; you need a solid, workable plan for their growth and development. Join us to learn more in today’s episode!

Next to ourselves as business owners, our A-players are our greatest assets, and it is shameful that we often overlook the need to develop and retain them, assuring that they are as happy and productive as possible. There are simple ways to intentionally invest in your A-players, and we can help!

Profit by Design is a Tap the Potential Production.

Show Highlights

  • The secret to getting (and keeping) A-players on your team
  • Why you should cultivate a mutually-beneficial relationship with your A-players over the traditional transactional relationship
  • Why you most likely will not keep your A-players for their entire careers
  • The #1 reason that A-players leave? They are looking for a better opportunity elsewhere.
  • What the facts show about developing and retaining A-players—and how we can do better
  • Why it is important to get to know your A-players intentionally from the very first moment
  • How resources and mentoring conversations can help retain your A-players
  • How to share your vision and identify future opportunities for advancement for A-players in a career development plan
  • How your investment in A-players increases their engagement and productivity and improves your business culture

Links and Resources

Let us help you and your business! Book a call with us today!

Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at

Download our Workbook and take our Better Business Better Life Assessment.

New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.