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How to Make Your Time Worth $10,000 an Hour, Part 1

Dr. Sabrina Shares How to Make Your Time Worth $10,000 an Hour, Part 1

This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable use of their time.

Today’s show is the first of a three-part series in which you will hear how to avoid the most common and costly missteps when working on your business, the secret to multiplying your profit by 100-900% in less than 12 months (freeing up your time in the process), and two powerful questions to get you laser-focused on your $10,000 an hour activities.

Join me to shift your mindset about how you show up in your business and how you spend your time. Visit to download your Chart of $10,000 an Hour Activities to support this podcast series.

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:
  • Learn how to do a mental exercise to gain clarity about where your team shines brightest:
  • Recognize the places where you have already implemented $10,000 an hour thinking and action.
  • Realize how $10,000 an hour activities free you to enjoy a higher quality of life. (Our Better Business, Better Life Assessment can help!)
  • Systems in your business are EVERYTHING when it comes to improving your quality of life:
  • Identify those systems that improve the quality of your clients and customers and deter poor quality clients and customers.
  • Identify those systems that ensure every team member exhibits high enthusiasm for their role. (My book, How to Hire the Best, can help, along with the accompanying How to Hire the Best Toolkit.)
  • View each system as an opportunity to take small steps forward in making significant changes to improve your quality of life.
  • Is your relationship with your business dysfunctional? “Your business isn’t your baby anymore; it’s time for your business to grow up!”
  • Delegate tasks and give your team members new opportunities to grow and learn.
  • Every time YOU do a lower-value task, there is an opportunity cost—because you COULD be doing a $10,000 an hour activity instead.
  • “Confessions of high-level entrepreneurs” (or lies we tell ourselves that keep us stuck):
  • “I’ll just do this one small thing and then move on to the next big thing.”
  • “It takes too much time to delegate; I can do it faster myself.”
  • What it means to “work on your business” with $10,000 an hour activities with systems to serve your top clients and add value that shows up over time (The Profit First system and The 4 Week Vacation book can help!)
  • Two questions to ask to sharpen your laser focus on $10,000 an hour activities:
  • “What is the one thing I can do today that will add the greatest value to my business?”
  • “What is the one thing I can do right now so that everything else will be easier or unnecessary?” (From Gary Keler’s book, The One Thing)
Links and Resources:

Download our Workbook and take our Better Business, Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!!

The 4 Week Vacation book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.