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Please Listen in to the Profit By Design Podcast on your favorite podcast player. Here’s just a few of our favorites:

How Downtime Prepares Us for Greater Things with Darren Virassammy

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey.

Darren Virassammy is the co-founder of 34 Strong, a public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they desire. He works hard on his own personal development through his hobbies, passions, and personal life. As a husband, father, avid bassist, and black belt, Darren believes our downtime is just as important as our work time.

Join us as we explore the possibilities when you know that it’s time for a change!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

  • Darren explains how downtime is necessary for us and how it actually helps to prepare us for operating at the much higher levels that we seek to perform at.
  • Let’s hear it for $10,000 an hour activities!You don’t need to sacrifice profitability in order to make an impact.
  • Darren describes how COVID forced him to be more innovative, the gift of going virtual, and how his company’s organizational needs were brought to the forefront.
  • Are you taking care of your people and creating great places to work?
  • There’s a lot of top talent available right now!
  • “Veggies First”: Dr. Sabrina shares how we should be taking care of ourselves FIRST before we show up and try to serve others.
  • Do you know the needs and challenges of your best clients?
  • Darren discusses the idea behind ROTI (Return On Time Invested).
  • Dr. Sabrina and Darren chat about his “The Nature Advantage” podcast and its accidental beginnings.
  • Intentionality in our good habits and practices helps to advance us.
  • Nature and its role in our healing and potential.
  • What if we’re the average of the five PLACES where we’ve spent the most time?
  • If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™  (plus you get a bonus!)! Also, we’d love for you to join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Let’s get to know each other!


Connect with Darren:

34 Strong


The Nature Advantage Podcast

Flip Da Script Podcast

Links and Resources:

New! Now Available!! The 4 Week Vacation™ book with bonuses!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour

Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community

About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.