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Great Place to Work Spotlight with Sarah Martin – Episode 200

Cabin Works is Tap the Potential's most recent Great Place to Work Spotlight.

Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner, Sarah has taken steps to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah’s story inspires you to see what’s possible in YOUR business!

A Little Background

Sarah Martin is president and co-owner of Cabin Works in Granby, Colorado, a property maintenance and cleaning company. She and her husband, Phill, started Cabin Works over ten years ago intending to provide peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company.

Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. They enjoy community involvement and appreciate their team members, from company BBQs to family events. When not working with their team, you can often find Sarah, Phill, and their young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes.

Join us and be inspired by Sarah's commitment to family and flexibility at Cabin Works!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:
  • How Sarah faced unique hiring challenges because of housing situations for her employees that led her into a new role in wholly supporting her team
  • Specific steps Sarah has taken over the last two years regarding core values and advancement to improve her hiring system to attract, train, and retain her team members
  • How Sarah pinpointed and developed her core values (immutable laws) around honesty, open communication, family, and flexibility
  • Why Sarah implemented guidelines for her employees to bring their children to work with them–with specific boundaries in place
  • How the COVID pandemic highlighted the need to be open to change and modify the rules—and the WHY of how things are done
  • What Sarah’s A-players say about the Cabin Works culture around family and flexibility–even in classifying 30-hour/week employees as full-time and giving bonuses
  • How Sarah measures benefits and bonuses that are most important to her team members
  • How Sarah has addressed the question of “What’s possible?” and what she would say to her former self from two years ago


Links and Resources:

Connect with Sarah:

Find out more about Sarah and Cabin Works:  Website and Facebook

Connect with Dr. Sabrina:

Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players.

Check out our new Dream Manager Program that provides personal and leadership development for your team members!

We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp.

Download our Workbook and take our Better Business Better Life Assessment.

Learn more about the next How to Hire the Best course.

New! Now Available!!

The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!

Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour


About The Author

Dr. Sabrina Starling, The Business Psychologist and international best-selling author of the How to Hire the Best series and The 4 Week Vacation™, is the founder of Tap the Potential and host of the Profit by Design podcast. At Tap the Potential, we work to free business owners from the constant demands of a growing business.

We believe work supports life, not the other way around. Clients in our Better Business, Better Life coaching program have more time for what matters most and more money in their bank account than they’ve ever had. Next, we send them off on a 4 Week Vacation™ to celebrate their hard-earned journey to take their life back!

Dr. Sabrina and her team at Tap the Potential are on a mission to change the story of entrepreneurship from one of long hours, grinding it out, to one of sustainably profitable businesses that support and enhance life. The Tap the Potential Solution™ and our Tap the Potential Family of Business Owners are disrupting small business as usual. We are on our way to making the Tap the Potential Solution™ the mainstream model for growing business.

By 2023, 150 Tap the Potential clients will have taken 4 Week Vacations. These are the trailblazers, role modeling what’s possible for entrepreneurs. In many entrepreneurial circles, it is becoming more and more common for one entrepreneur to ask another, “Have you taken a 4 Week Vacation™?” (as opposed to asking “How many employees do you have?” or “What is your annual revenue?”). Taking a fully unplugged 4 Week Vacation is rapidly becoming the recognized symbol of entrepreneurial success.

Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses—no matter what hiring challenges those businesses are facing—and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths.

As The Business Psychologist, and with her years of driving profit in small businesses, Dr. Sabrina knows what it takes to find, keep, and motivate exceptional performance out of your biggest investment—team members.